The most important marketing headlines in recent years for the healthcare industry is patient experience (PX). As competition in this lucrative market heats up, improving PX has become a primary focus for practitioners. Survey Says… Healthcare consumers have started to weigh in on everything from service, courtesy, hospitality, fee fairness and overall care quality […]
ORM Is The New Challenge For Healthcare Professionals Read More »
Prominence has an inherent bias. There is abundant evidence that the way options are presented can significantly influence people’s choices, and more prominent options could be favored disproportionately. For example, Ho and Imai (2006) and Meredith and Salant (2007) observe that being listed first on the ballot paper can significantly increase a candidate’s vote share.
Why Domain Authority Is Used Over Page Rank in Online Reputation Management Read More »
We’re now in the social media age, where most of human interactions are started on Facebook and consummated on Snapchat. To put this in perspective, Facebook currently has nearly 2 billion monthly users or at least 25% of the world’s population, while Snapchat has 158 million active daily users. In this golden age of social
Brand Reputation and Social Media: the 3 Golden Rules Read More »
Most consumers today research a business’ online reputation prior to deciding whether to partake of that business’ products or services. A portion of this research may be based around what the business has to say about itself and its products or services, but often the majority of this research is based around what other consumers
Would More Customer Reviews Improve Your Online Reputation Read More »