Google’s Mission Statement And What It Means For Reputation Management

By /

When thinking about online reputation, remember that Google strives to not only organize information and make it accessible but to make it useful. If you are trying to manage your own reputation or your company's success in search, consider what is useful to your followers or customers, and aim to rank for those search terms.

No system is perfect, and with the task of organizing the world’s information, no doubt some results get favored over others. This is made worse by the problem that everyone wants their own voice to be heard above the rest.