If you are in the world of search engine optimization (SEO), you will no doubt be trying all the latest and greatest ways to boost your ranking on search engine results pages (SERPs). However, keeping up with these latest trends can be quite time-consuming. The main reason for having such a difficult time is due to the crushing amount of competition. As with any campaign, you want to see a lot of results in as little time as possible. However, you must realize that SEO is something that can take a little bit of time. That is because the web crawlers only come through every so often. If you have an SEO campaign that is nailed down, you will see returns in as little as three months. If you are feeling overwhelmed by all the ins and outs of getting a proper campaign started, then you have come to the right place. We are going to lay out some reasons that your SEO campaign might be failing and what you can do to fix that.
Content
The first thing that you are going to want to take a look at is the quality of your content. If you have poor content, then nothing else matters much. You are not giving your customers a reason to stay on your page. You could have the flashiest and up to date website on the market, but if you have poor content, then the customers are simply going to navigate to another page. To rectify this, you are going to either put out better content on things that you are knowledgeable of or hire it out. There is nothing wrong with having people write content for you. It is impossible to know everything there is to know about every sing industry. Therefore, we suggest that you take the time and look for some good ghostwriters. These freelance writers will do anything that you ask of them. If you want a short post about “tires,” they can do that. If you want a long post about “car engines,” they can do that too. Just make sure that when you are looking for a ghostwriter, that you are upfront with them about what you need and what you expect of them. You then take these masterpieces and upload them to your website. Soon, you will be swimming in great content and your customers will want to stay on your page for hours.
Hosting
Much like above, you need to have the right tool for the job. If you have great content but a less than desirable host, it is not going to do you much good. A host is a place where your website is sitting. If they have slow latency, your visitors will tire of waiting and navigate away from your page. To solve this, you are going to want to spend a little more money on a proper hosting server. We know that it may be tempting to go with that hosting site that is much cheaper than the others. Just know that if you do choose such a hosting site, they are not going to have the best servers and therefore the server latency may be compromised. Instead, spend a couple of extra bucks and invest in your business. Simply having a great host can make the difference in an SEO campaign.
Link Profile
This is an often overlooked aspect as far as SEO campaigns are concerned. A lot of times, webmasters will simply put the posts up and give little regard to the details. You are going to want to make sure that when you have your content posted to your site that it is properly linked. You want to have attractive links that demand that people share the information. Having the appropriate link profile will earn you a lot of link juice when it comes to your SEO campaign. On a side note, make sure that you are not buying backlinks. While you may get by with it for a little while and see your website climbing the ranks of Google or any other SERP, you will eventually get caught and your rankings will suffer as a result. Just remember that Google is much smarter than you realize. They have a way of finding people that sell links and they will quickly take them out by putting a negative status on their links. When those links become bad, then your page will suffer as well. They don’t care much, either way, you do it, but if you want to make constant progress, keep it legit.
High Bounce Rate
To understand what a high bounce rate is, you must first understand what bounce rate is, to begin with. Bounce rate is the speed in which people navigate away from your page. If they only look at one page and then navigate away, that is considered a high bounce rate. This is bad not only in your eyes but in the eyes of SERPs. When they see a high bounce rate, they assume that you do not have content worth looking at. They cannot tell the difference between someone that mis-clicked on your site or did not find what they were looking for, to begin with. All they do know is that they came and went really fast. To make this better, you are going to want to make sure that you have the content that your customers are looking for. This means that if you are writing a specific topic, you need to stay on that topic and deliver what they are expecting. This will, in turn, keep them on the page and they may even look at more links on your page. This will lead to a lower bounce rate and drive your ranking up.
Conclusion
In order to understand why your SEO campaign is failing, you first need to know the things that can make it fail. Above are only a few reasons as to why it can fail. It would be impossible to cover all the possibilities. It would be much like trying to count the grains of sand on all the beaches in the world. Above are the most common reasons. If you fix those reasons, you will soon see that your campaign will start making advancements. Once you start gaining forward momentum, that momentum will build faster and faster and eventually you will be ranked high on the SERPs.