March 21, 2017

Online Reputation and Reviews
March 17, 2017

Trademark Vs. Reputation Management (A case study)

Reputation Management Case Study I once presented a marketing case for my students at John Molson School of Business. I was thinking of sharing some of the facts of this marketing case here on our […]

March 13, 2017

Reputation Management Agencies: Dawn Of A New Era

Reputation Management Agencies vs. Search Engine Marketing Agencies When you consider that reputation management agencies mostly do work related to organizing the prominence of certain search results of others, you may ask yourself how are […]

March 6, 2017

Reputation Management and The Future

Reputation In the Future Is A Scary Thing….   We are all in this together! Knowing that as you read this, vast amounts of digital records are being developed on every individual, down to the […]

March 3, 2017

Reputation Management and Politics

The theoretical understanding of how reputation works remains shallow even if there has been interest in this area by Public Relations specialists and those who have decided to make a career out of online reputation […]

February 23, 2017

ORM is the new challenge for healthcare professionals

The most important marketing headlines in recent years for the healthcare industry is patient experience (PX). As competition in this lucrative market heats up, improving PX has become a primary focus for practitioners.   Survey […]

February 18, 2017

Why Domain Authority Is Used Over Page Rank in Online Reputation Management

Prominence has an inherent bias. There is abundant evidence that the way options are presented can significantly influence people‚Äôs choices, and more prominent options could be favored disproportionately. For example, Ho and Imai (2006) and […]