It may seem that repairing your online reputation might be a lot of work, but it doesn’t have to be. There is a simple but elegant way to change the conversation surrounding your name – blogging. Blogging can be an effective way to turn the tides because of the emphasis the Google places on created …
Questioning the power of social media is akin to asking the importance of oxygen in our lungs. No longer is social media a want. It is now very much a need. We even need it to manage our online reputation. It is hard to imagine a world where you could not connect with your family, …
Harnessing the Power of Social Media to Move Your Business Forward Read More »
The internet is highly competitive—one of the most competitive places in Google—more specifically, Google Ads. When advertisers want to introduce a new product or service to online customers, they create catchy Google Ads. These ads not only boost their online reputation but connect them to their customers. Of the more than $130 billion that Google …
As I am sure you are aware, SEO and online reputation management go hand and hand. The more that SEO evolves, the harder it becomes harder to manipulate. Likewise, as SEO becomes harder to manipulate, the harder it is to clean up a negative reputation — or proactively build a more positive reputation for that …
How Blog Comments and Forum Posts Contribute to Reputation Management Read More »
Scams are nothing new. The first scams date back to the late 18th century. People in business were contacted by an individual supposedly wanting to smuggle a prominent person out of a Spanish prison. Like modern scams, there was a promise of large amounts of money for a small amount of money to “grease the …
It has been more than a few years now that we have all known that customers are more than serious about writing online reviews. They use this tool as a way to inform others about their online and offline purchases. More than 95% of customers will check out reviews before they make a purchase. Of …
Reputation Management Tips for Franchise Businesses Read More »
Nobody’s perfect. That being said, online reputation mistake can and will happen. The question is, how can you catch these mistakes before they happen? Whether you are a business that is just starting or a long-time business, growing your business can be quite challenging. Add the internet age to the mix, and you have a …
Online Reputation Mistakes Businesses Keep Making Read More »
Fear and misinformation can spread like wildfire online, especially when it comes to COVID-19. However, there are steps that you can take to effectively manage your online reputation and defend your brand’s reputation. As the coronavirus makes its way around the world, it is becoming increasingly more important than ever to be a source of …
Checklist for Managing Your Online Reputation During the COVID-19 Crisis Read More »
As the Coronavirus (COVID-19) continues to spread, it’s causing more and more damage beyond just our health and wellbeing; schools have long since been closed, an increasing number of businesses are closing, the stock market is in chaos, and people are resorting to some extreme precautions to protect against the virus. During these times of …
Tips on Protecting Your Brand During the Coronavirus Outbreak Read More »
Over the past few weeks, companies have been having to handle many different regulations handed down by government officials. These regulations can range from reducing the number of people allowed in your building, operating during certain hours, or closing your doors temporarily. None of these things are what any business wants to do. However, to …
How the Coronavirus Can Impact Your Online Reputation Read More »
A university’s reputation has continually been crucial. There are many schools that have become household names over the years. Schools such as Oxford, Yale, Harvard, Duke, etc. rely on their name to recruit quality students as well as professors and athletes. Maintaining a positive online reputation is the cornerstone of any great university. Today is …
Reasons Why Online Reputation Management Matters for Universities Read More »
With social media the way that it is today, you could go from an excellent reputation to a lousy reputation overnight. If you are looking for a simple way to repair your online reputation, keep reading. Having a strong online reputation is essential for every business to be successful. Harnessing the power of social media …
Ways to Use Your Blog for Online Reputation Management and Repair Read More »
In today’s fast-paced world, we are often more concerned with access to information than we are about releasing private information to others. When you download a new app for your mobile device, it is not uncommon for the app to ask you for things such as your name, the names of your friends, your age, …
Reputation Management for Students and Teenagers Read More »
In terms of marketing and the internet, Google My Business is not that old. Released in 2014, this valuable, free marketing tool has made its mark on the internet. Any local business or chain store can interact with their customers using this platform. Additionally, Google My Business can improve your online presence and online reputation …
A reputation is not something that is built in seconds. However, it can be destroyed in that amount of time. Benjamin Franklin famously said, “It takes many good deeds to build a good reputation — and only one bad one to lose it.” Likewise, Warren Buffett noted, “It takes 20 years to build a reputation …
Does it seem like you are having significant problems with your web content? Is your blog a little less successful than you hoped it would be? The path to becoming a great writer is no easy task. This is the reason that you must study the ways in which you can optimize yourself as a …
The manner in which customers find and select a business has changed dramatically in recent years. About 30 years ago, consumers would need to talk to family and friends to find a company that fits best for them. When search engines came into the picture, it was much easier to find businesses in your area. …
How to Maintain Your Business Listings Across the Web Read More »
Everyone knows that it takes 25 times more money to earn a new customer than it does to retain an existing customer. However, there is another side of this statistic that is not often discussed and commonly overlooked. Due to costing less to sell to current customers, they are your most valuable commodity when it …
Do you find building your personal brand a bit tricky? Don’t worry! If you follow my expert advice, you can make your online reputation soar. What may seem like a locked door can be opened with the right key. In this article, I am going to provide you with the key to success. Before I …
If you have been in business for more than a minute, you have no doubt received a negative review. Whether that review was warranted or not is a different topic. Suffice it to say, there are people out there that want to have their opinion heard. Some of the reviews come from people that are …
A Discussion About Striking Back at Toxic Reviews Read More »
I do not doubt that you realize just how important it is to protect your brand’s identity. Especially considering how hard you work to establish it in the first place. There is an unlimited number of ways that your competitors can violate your brand’s identity. I will be showing you several different cases where a …
The holiday shopping season is in full swing. With just a few short days and one weekend left in this year’s window, you are no doubt geared up to make it the best year ever. We wish you the best of luck in your Q4 totals. However, we need you to take a break from …
How Retailers Can Use the Power of Positive Reviews During the Holiday Season Read More »
Since first introduced to the public in 1989, the internet has been growing exponentially. Just seven short years ago, approximately 2.2 billion of the 6.9 billion people on the planet were estimated to have and use the internet on a regular basis. That represented just 32% of the world’s population. Today, it is approximated that …
Much like the rest of the internet, Facebook is always making changes. We suppose it is always to have the most relevant pages to be the most viewed. Doing this makes content providers and influencers regularly update their content instead of posting the same old stale stuff. If Facebook is a platform you choose to …
Ways to Optimize Facebook Business Pages & Posts Read More »
