As far as online reputation management is concerned, it doesn’t matter if you are a local hardware store, a stay at home mom, or a doctor. When people can write a review about you, they will. One group that is just now starting to see the reviews coming their way is doctors. In a recent …
When it comes to developing a brand, it can be a lot like raising a child. Before you dismiss this, let us explain. When you are raising a child, it takes a lot of teamwork, care, effort, and above all else, time. The same can be said of any brand or business. Additionally, it can …
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On the most basic level, domain names are essential because the addressing scheme on the internet is not that efficient without them. Every computer in existence has what is called an Internet Protocol (IP) address. This IP address is a unique string of numbers. Think of it as the address on your house. The difference …
It seems that every child is born with the knowledge on how to operate the devices we have spent decades developing. If you don’t believe us, hand your mobile device to a child and see how quickly they learn how to function the device. Recently, one of our customers said that she trusts a kid …
Ways to Protect Your Children’s Online Reputation Read More »
One of the first things that we do at my company is set up a site for our client. The purpose of this site is to have a place for the client to write blogs. When we tell them of this idea, the first question is usually, “why?” It is for this reason that we …
Reasons Why Blogging is Important for Online Reputation Management Read More »
The further along we get in the internet age, the more reliant people are becoming on review sites. Just two years ago (2017), it is estimated that 97% of customers looked at online reviews prior to making a purchase. This means that nearly everyone is going to look you up before they do business with …
Chances are if you are looking to find out if you need reputation management or not, you probably do. That is not necessarily a bad thing. Not all cases of reputation management are negative. Sometimes, customers simply need to get their business ranking on search engines. Long story, short, reputation management is about getting the …
How to Tell if Your Business Needs Reputation Management Read More »
Those of us that are a little older, remember when the hashtag was called the pound symbol. It was on the phone but had very little use at the beginning. In fact, it was never intended to be made available to the public. The official name for the # is the octothorpe. Octo refers to …
Using Hashtags Effectively to Boost Your Reputation Online Read More »
Nearly every blogger that submits articles to their blog dreams of one day becoming filthy rich. The reason for this is they have seen a number of people do it. That does not mean that you will have the ability to as well. The number one thing to consider before quitting your day job to …
How to Blog Correctly to Maximize Online Promotion and Online Reputation Read More »
You may just look at a page and see a number of stars. However, what you need to realize is that for each additional star that you get on your page it adds about 9% improvement in your business. That is everything from the number of people that show up in your store to the …
In the world of online reputation management, one of the things that you have the most control of is your social media profiles. The sad thing is, a lot of people don’t consider what a post will do to their reputation. On several occasions, we have seen many posts that make us cringe. It is …
If you really want your press release to be seen and shared you are going to have to write a great one. A press release that is well articulated has the potential to improve your brand image and therefore your reputation. When we asked experts to share their thoughts on the best way to put …
Writing a Press Release That Will Improve Your Reputation Read More »
While it is true that the e-commerce sector is dominated by just a few household names, that does not mean that their reputation management should slack off. The internet is a lot like High School in that it is largely popularity based. This means that if you are going to make it in the e-commerce …
Online Reputation is Vitally Important to e-Commerce Retailers Read More »
When things go wrong in our online life, the first thought is to delete the offending piece and move on with our life. That may be all well and fine depending on who you are. However, you need to remember that just because you delete something does not mean that it is gone forever. There …
Reasons That You Should Not Delete Your Online Life Read More »
It is impossible to deny the power of social media. It not only had a hold on people looking to find out things about their friends and enemies, but it also provides companies a way to interact with their customer base. While social media can be a great way to build your online reputation, it …
A Few Ways That Social Media Can Be Hurting Your Business Read More »
If you are wanting to make sure that your LinkedIn profile is doing everything it can for you, then you have come to the right place. In this blog, we are going to talk about the multitude of things that you can do to not only get your name out there but make it highly …
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While it may seem that this post is directed to users that are just starting out on the internet, it does pertain to veteran users as well. Since there are new websites popping up all the time, you never know when your username will already be taken. Perhaps this is a result of being a …
If you think your brand is what you say it is, you are sorely mistaken. Your brand is what Google says it is. That should show you the impact that Google has on the world as a whole. Released in 2006, Google quickly became the end all be all of search engines. They garner the …
Any company that can ride out a public relations (PR) crisis successfully knows that there are many reputation challenges that can provide them with hidden marketing opportunities. Having the knowledge of combining confidence and humility can be the things that a company need in order to turn the PR disaster into something they can thrive …
How to Turn Your Reputation Crisis into a Marketing Opportunity Read More »
In this day and age, if you do not have a plan for proper and effective marketing you are going to fail. It does not matter if we are talking about business or personal. Today, we are going to focus on your personal marketing plan. To start off, we are going to explain to you …
The Reason That You Need a Personal Marketing Plan Read More »
In the world of online reputation management (ORM), your social media accounts play a major factor. There are many people that have a great social media presence and they should be rewarded for their efforts. When you look at their profile it is absolutely amazing. They constantly engage with people and there is rarely, if …
What You Need to Know About Social Media Reputation Management Read More »
When you start to work on your reputation, you think of many different things. Usually, this is done when you are brainstorming ideas. However, there is probably one thing that you have forgotten about – images. Obviously, you remember to have and make images, but putting images up is not good enough. There are wasted …
Ways to Optimize Images for Better Reputation Management Read More »
You may be wondering what augmented reality (AR) has to do with online reputation management (ORM). Well, the truth is, a lot. Augmented reality is a digital overlay for the world around you. It is not just the visual of seeing people the way you want to see them in their everyday life. It also …
Imagine for a minute that someone is attempting to make a tough decision of choosing between your brand and the brand of your competitor. Just when they were getting ready to make a purchase from you, they found something that was not exactly flattering about your brand. Do you think that you are still going …
The Role That Reputation Plays in the Customer Journey Read More »
When it comes to your online reputation, it is important to make sure that you periodically check how you are doing. This can be once a month, once a quarter, bi-annually, or even once a year. Whatever you decide, you need to keep on schedule. The reason for this is you will get a feel …
Top Reputation Tips for the Remainder of the Year Read More »