You may just look at a page and see a number of stars. However, what you need to realize is that for each additional star that you get on your page it adds about 9% improvement in your business. That is everything from the number of people that show up in your store to the …
In the world of online reputation management, one of the things that you have the most control of is your social media profiles. The sad thing is, a lot of people don’t consider what a post will do to their reputation. On several occasions, we have seen many posts that make us cringe. It is …
If you really want your press release to be seen and shared you are going to have to write a great one. A press release that is well articulated has the potential to improve your brand image and therefore your reputation. When we asked experts to share their thoughts on the best way to put …
Writing a Press Release That Will Improve Your ReputationRead More »
While it is true that the e-commerce sector is dominated by just a few household names, that does not mean that their reputation management should slack off. The internet is a lot like High School in that it is largely popularity based. This means that if you are going to make it in the e-commerce …
Online Reputation is Vitally Important to e-Commerce RetailersRead More »
When things go wrong in our online life, the first thought is to delete the offending piece and move on with our life. That may be all well and fine depending on who you are. However, you need to remember that just because you delete something does not mean that it is gone forever. There …
Reasons That You Should Not Delete Your Online LifeRead More »
It is impossible to deny the power of social media. It not only had a hold on people looking to find out things about their friends and enemies, but it also provides companies a way to interact with their customer base. While social media can be a great way to build your online reputation, it …
A Few Ways That Social Media Can Be Hurting Your BusinessRead More »
If you are wanting to make sure that your LinkedIn profile is doing everything it can for you, then you have come to the right place. In this blog, we are going to talk about the multitude of things that you can do to not only get your name out there but make it highly …
Optimizing Your LinkedIn Profile for Maximum VisibilityRead More »
While it may seem that this post is directed to users that are just starting out on the internet, it does pertain to veteran users as well. Since there are new websites popping up all the time, you never know when your username will already be taken. Perhaps this is a result of being a …
If you think your brand is what you say it is, you are sorely mistaken. Your brand is what Google says it is. That should show you the impact that Google has on the world as a whole. Released in 2006, Google quickly became the end all be all of search engines. They garner the …
Any company that can ride out a public relations (PR) crisis successfully knows that there are many reputation challenges that can provide them with hidden marketing opportunities. Having the knowledge of combining confidence and humility can be the things that a company need in order to turn the PR disaster into something they can thrive …
How to Turn Your Reputation Crisis into a Marketing OpportunityRead More »
In this day and age, if you do not have a plan for proper and effective marketing you are going to fail. It does not matter if we are talking about business or personal. Today, we are going to focus on your personal marketing plan. To start off, we are going to explain to you …
The Reason That You Need a Personal Marketing PlanRead More »
In the world of online reputation management (ORM), your social media accounts play a major factor. There are many people that have a great social media presence and they should be rewarded for their efforts. When you look at their profile it is absolutely amazing. They constantly engage with people and there is rarely, if …
What You Need to Know About Social Media Reputation ManagementRead More »
When you start to work on your reputation, you think of many different things. Usually, this is done when you are brainstorming ideas. However, there is probably one thing that you have forgotten about – images. Obviously, you remember to have and make images, but putting images up is not good enough. There are wasted …
Ways to Optimize Images for Better Reputation ManagementRead More »
You may be wondering what augmented reality (AR) has to do with online reputation management (ORM). Well, the truth is, a lot. Augmented reality is a digital overlay for the world around you. It is not just the visual of seeing people the way you want to see them in their everyday life. It also …
Imagine for a minute that someone is attempting to make a tough decision of choosing between your brand and the brand of your competitor. Just when they were getting ready to make a purchase from you, they found something that was not exactly flattering about your brand. Do you think that you are still going …
The Role That Reputation Plays in the Customer JourneyRead More »
When it comes to your online reputation, it is important to make sure that you periodically check how you are doing. This can be once a month, once a quarter, bi-annually, or even once a year. Whatever you decide, you need to keep on schedule. The reason for this is you will get a feel …
Top Reputation Tips for the Remainder of the YearRead More »
In this day and age, so many of our actions are done on the internet. That means that now, more than ever before, it is vital that you have a strong online presence. However, as with anything online, you are going toned to know how to protect yourself at the same time. So, in this …
The Basics of Personal Online Reputation ManagementRead More »
We need to talk about your online reputation. If you are a business owner, it is important that you make sure that you have the best possible reputation. Not only offline, but online as well. The worst thing that could happen to you is that you get a bad online reputation and lose money as …
How to Get Started with Search Engine Reputation ManagementRead More »
There is a question that gets asked of us quite often. That question is “How long will it take?” In a short answer, it depends. The long answer is, it depends. That may sound somewhat cryptic, but it is the truth. You may not want to hear that but, again, it is the truth. So, …
Every year, more than 500,000 companies will open their doors for the very first time. In two years or less, 30 percent of them will be closed. In five years, at least 50 percent will fail. Looking out ten years will see that just one-third of them will survive. That means that if you were …
If you are in the world of search engine optimization (SEO), you will no doubt be trying all the latest and greatest ways to boost your ranking on search engine results pages (SERPs). However, keeping up with these latest trends can be quite time-consuming. The main reason for having such a difficult time is due …
A Few Reasons Why Your SEO Campaign Might Be FailingRead More »
When it comes to looking for plugins and extension to maximize your SEO, it can be a bit overwhelming. If you simply type in plugins or extensions for SEO into a search engine you will get millions of results. Some will be helpful, others will not. To help you weed through the trash and find …
Before the creation of the internet, the only way to get your name to the public was through word of mouth and basic marketing strategies. This meant that you had to have an engaging television ad, print ad, and radio ad. Some companies would even take it a step further and use billboard ads, but …
The 10 Commandments of Online Reputation ManagementRead More »
In marketing, social media can either be your best friend or your worst nightmare. It is easy to overthink what you are actually trying to accomplish. That is why we must take the time to evaluate the true advantages of using Facebook as a marketing tool. You could certainly pay hundreds of thousands of dollars …
Hidden Facebook Tools That Can Help Increase Your EngagementRead More »
Using strategic online reputation procedures is a great way to first analyze what the strengths and weaknesses are for the company for a better understanding of the company, in order to then implement changes that will eventually improve the brand exponentially. From online reviews and even star ratings for better feedback in order to keep track businesses are …