One part of the broad spectrum of online reputation management is ensuring that your company has an extensive search footprint. This footprint will be the way that your customers can find and research your brand. Videos can be a handy tool for managing your online reputation. As we have mentioned in multiple posts about negative …
Utilizing a Video to Manage Your Online Reputation Read More »
When it comes to social media giants, few are more prominent than Facebook. They boast 2.41 billion active users a month around the world. Therefore, it should come to no surprise to anyone that top reputation management companies advocate for the use of this platform to their clients. Using Facebook aids in building brand awareness …
Think back to the last time that you purchased something. This can be either online or offline. How exactly did you decide what product you were going to buy? The truth is, you probably based your decision on what reviews said about the product. You may have even found a few negative reviews which caused …
The quality of your profile picture is vitally important. When it comes to online interactions, a lot of people look for a photo in the profile. This is not to look at the pictures; it just lets them know you are serious about your page. We are sure that when you are scrolling through pages, …
Tips for Taking a Professional Business Profile Picture Read More »
It is highly unlikely that you are the only one in the world with your name. This may be true even if you think your name is entirely unique. With an estimated 7.7 billion people in the world, the chances are better than the lottery that you share your name with someone. Online reputation management …
What to Do If You Share the Same Name with Someone with Negative Search Results Read More »
Much like the offline world, the world of online reputation management is not exactly fair. You may use the best practices, but that does not mean that your competitors will be. So, in addition to making sure that you’re doing everything to ensure that your customers are supplied with a realistic view of what your …
What to Do About a Competitor You Suspect is Buying Reviews Read More »
A common mistake of many businesses is the assumption that online and offline marketing are separate. You must remember that many of your customers exist in both worlds at the same time. The more that you can think comprehensively, you will find that you can use each to drive traffic to the other. Online reputation …
Ways to Leverage Online Reviews in Offline Marketing Read More »
While summer may be drawing to an end, hotels and hotel managers should not fret. Not only will summer return sooner than you think, but the busiest travel days are also yet to come this year. Yes, summer is a time where a lot of people travel, but the holiday season comes in a very …
It isn’t a big secret that online reviews are becoming increasingly more important to measure the success of a business. In fact, they have become one of the significant ways that a company can measure itself against another business. It used to be that if you had more stores, more revenue, and more clients, you …
This may not seem like the correct place for a topic on machine learning but trust us it is. Machine learning can influence several different aspects of the internet. This machine learning is responsible for autocomplete and the advertisements that you get when you are surfing the web. It is for this reason that we …
Using Machine Learning to Advance Your Online Reputation Read More »
As far as online reputation management is concerned, it doesn’t matter if you are a local hardware store, a stay at home mom, or a doctor. When people can write a review about you, they will. One group that is just now starting to see the reviews coming their way is doctors. In a recent …
When it comes to developing a brand, it can be a lot like raising a child. Before you dismiss this, let us explain. When you are raising a child, it takes a lot of teamwork, care, effort, and above all else, time. The same can be said of any brand or business. Additionally, it can …
Ways to Use Time Management to Strengthen Your Brand Read More »
On the most basic level, domain names are essential because the addressing scheme on the internet is not that efficient without them. Every computer in existence has what is called an Internet Protocol (IP) address. This IP address is a unique string of numbers. Think of it as the address on your house. The difference …
It seems that every child is born with the knowledge on how to operate the devices we have spent decades developing. If you don’t believe us, hand your mobile device to a child and see how quickly they learn how to function the device. Recently, one of our customers said that she trusts a kid …
Ways to Protect Your Children’s Online Reputation Read More »
One of the first things that we do at my company is set up a site for our client. The purpose of this site is to have a place for the client to write blogs. When we tell them of this idea, the first question is usually, “why?” It is for this reason that we …
Reasons Why Blogging is Important for Online Reputation Management Read More »
The further along we get in the internet age, the more reliant people are becoming on review sites. Just two years ago (2017), it is estimated that 97% of customers looked at online reviews prior to making a purchase. This means that nearly everyone is going to look you up before they do business with …
Chances are if you are looking to find out if you need reputation management or not, you probably do. That is not necessarily a bad thing. Not all cases of reputation management are negative. Sometimes, customers simply need to get their business ranking on search engines. Long story, short, reputation management is about getting the …
How to Tell if Your Business Needs Reputation Management Read More »
Those of us that are a little older, remember when the hashtag was called the pound symbol. It was on the phone but had very little use at the beginning. In fact, it was never intended to be made available to the public. The official name for the # is the octothorpe. Octo refers to …
Using Hashtags Effectively to Boost Your Reputation Online Read More »
Nearly every blogger that submits articles to their blog dreams of one day becoming filthy rich. The reason for this is they have seen a number of people do it. That does not mean that you will have the ability to as well. The number one thing to consider before quitting your day job to …
How to Blog Correctly to Maximize Online Promotion and Online Reputation Read More »
You may just look at a page and see a number of stars. However, what you need to realize is that for each additional star that you get on your page it adds about 9% improvement in your business. That is everything from the number of people that show up in your store to the …
In the world of online reputation management, one of the things that you have the most control of is your social media profiles. The sad thing is, a lot of people don’t consider what a post will do to their reputation. On several occasions, we have seen many posts that make us cringe. It is …
If you really want your press release to be seen and shared you are going to have to write a great one. A press release that is well articulated has the potential to improve your brand image and therefore your reputation. When we asked experts to share their thoughts on the best way to put …
Writing a Press Release That Will Improve Your Reputation Read More »
While it is true that the e-commerce sector is dominated by just a few household names, that does not mean that their reputation management should slack off. The internet is a lot like High School in that it is largely popularity based. This means that if you are going to make it in the e-commerce …
Online Reputation is Vitally Important to e-Commerce Retailers Read More »
When things go wrong in our online life, the first thought is to delete the offending piece and move on with our life. That may be all well and fine depending on who you are. However, you need to remember that just because you delete something does not mean that it is gone forever. There …
Reasons That You Should Not Delete Your Online Life Read More »
It is impossible to deny the power of social media. It not only had a hold on people looking to find out things about their friends and enemies, but it also provides companies a way to interact with their customer base. While social media can be a great way to build your online reputation, it …
A Few Ways That Social Media Can Be Hurting Your Business Read More »