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The Real Impact of Negative News on Your Business

We’ve all heard the expression “any publicity is good publicity,” but is this true? On the internet, public perception reigns supreme, and bad news can significantly affect customers’ perceptions of your company – and, as a result, your company’s online reputation. This is important for your business’s overall success; according to a Trustpilot survey, 90% …

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The Importance of a Business Executive’s Reputation

The online reputation of a C-Level executive has always been critical to a company’s success. Nonetheless, many chief executives concentrated their efforts on its internal operations rather than its public image. CEOs must now guard and manage their reputations in ways they have never had to before in the era of nonstop media and round-the-clock …

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Important Reasons Why You Should Use Social Media Analytics

Do you realize that all of your social media activity is storing a wealth of data? It’s the data from your social media accounts. All of your posts, the interactions they elicited from your fans, the comments you responded to, and other activities add helpful information. This one-of-a-kind data will help your social media marketing …

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How Clickbait Negatively Impacts Your Online Reputation

Many advertisers and web readers despise clickbait these days, and for a good reason—the sensationalistic and ambiguous style of headline writing popularised by BuzzFeed and Upworthy (For example, “This Man Bought his Daughter an Ice Cream … What Happened Next Will Astound You”) developed a web writing style that captivated a global audience of interested …

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Everything a Professional Personal Website Should Have

The majority of professionals build a website because they need a digital address where prospective customers, employers, or partners can locate them. On the other hand, your website becomes the focal point of your digital presence and a significant contributor to building a positive online reputation once it has launched. It features your brand’s personality …

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Common Misconceptions Associated with Online Reputation Management

Anything an individual or company does is highly visible and open to the public in the information age. Building an online reputation takes several years, but everything you worked for can be gone in just one minute. The amount of information accessible on the internet is staggering, and there is no practical way to manage …

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