The Importance Of Search Engine Optimization

 When it comes to reputation management online it cannot be fixed with a magic wand that will be applicable to all companies. No two companies are the same; every company is different and every organizational structure differs. You can therefore not apply certain procedures and structures to two or more companies as they are completely different entities. Even when dealing with the same type of product or service; we must understand that the internal structure and makeup are different as well.

Your reputation online is not only dependent on yourself but on the millions of people online that leave reviews and use social media platforms. You cannot, however, spend your days updating reviews online and ensuring that your reputation is intact at all times. In the event that a customer or potential customer is searching a specific type of product or service and you fall into that category but do not show up on their first page of Google search; consider yourself having lost that client. Being an established business does not suffice; you must be “visible”. People must know about you and see you through their search engine result page (SERP) otherwise your online existence is completely unnecessary and irrelevant.

What Steps To Take

The first step to take would be to create Google business listings in order to first optimize your business profile. Ensure to add as much information on there in regards to your location, operation hours and company profile. Ensure that you are registered under the right category and that Google has recognized and registered you as a specific supplier of a certain service or product. This is very important, as it will then generate that information based on the service and product that is entered into Google when a search is conducted.

Given the fact that a good percentage of consumers focus on not only the review itself made by other consumers but on the significance in terms of timeframe as to when the review was posted; you must take certain actions to ensure that the reviews about your site are kept updated. The amount of reviews being made online about your company is not the key factor. The key factor is the relevance as well as the quality of those reviews. What is the consumer actually saying? How objective is their opinion? Is it constructive criticism or criticism in general? In the event that the review that they post is positive; what is the consumer actually happy about? Do they elaborate their feelings or are they making generic statements about the pros of your company? Details are important and specifics help to elevate your website ranking. Keywords that are provided by consumers will trigger a response through Google which will bring the recognition that you need. When asking your clients to send reviews online for you, you might want to ask them to take certain formats into consideration in order to ensure that the review actually brings a change to your company.

Social Media Is Important For Your Online Presence

Keep your eyes centered on social media; especially platforms such as Facebook as it is now very much accessible to all (the young and elderly). Do you have a company page on Facebook? Guard it with your life! Not only can a client send you a negative message or review, but they can also literally post the review on your Facebook wall for the whole world to see instantaneously. Your ratings on Facebook is also very important; if you are rating anything from 4 percent and lower you are not considered as a profitable company and will, therefore, lose potential and current clients.

Consider not only creating a Yelp account but surveying your Yelp profile as well. Reviews are left on Yelp very easily, therefore, ensure that there is positive content on there at all times. When it comes to reviewing sites, in general, be very vigilant to ensure that the content remains constructive and positive.

In order to preserve your current online reputation ensure that, as mentioned you have a strong social media presence as well as a good business listing. When it comes to negative reviews to ensure that the positive ones are brought to the limelight. Constantly send blogs and posts to create consumer interactivity as well.

The Power Of Online Reviews

More than 90% of current and potential buyers will look online before actually making the decision to go forward with your product or service. It is therefore very important that the information that you have online be congruent to the excellent service that you offer your customers in actual life. Increase your customer’s rankings and what they have to say about your company through the following few steps

• Ensure that the information that is being projected by your customers are up to date and relevant
• Provoke dialogue and interactivity between the consumers and between yourself and the consumers
• Find out different ways as to how you can give the consumer a better service (sometimes it is just a simple matter of asking them how you can serve them better or conducting a survey)

With these few steps you will be able to build the clientele that you need and have the customer that keep coming back for more good service. Content is always great and should be encouraged at all time, but nothing beats true conversations and interactions. Make sure that the information is updated on your website on a regular basis. When you have stagnant information on your website you will get stagnant results from your consumer base. It is therefore very important to ensure that your consumers are engaged through different information being projected on your website or on your social media profiles.