Using strategic online reputation procedures is a great way to first analyze what the strengths and weaknesses are for the company for a better understanding of the company, in order to then implement changes that will eventually improve the brand exponentially. From online reviews and even star ratings for better feedback in order to keep track businesses are now using information that is attained through online reputation strategies in order to increase their customer experiences on the internet and eventually in person. There are so much of such talks but as an individual, you would want to get a true gist of what actually takes place within the company and how the reputation of a company is actually affected. You would want to understand how online reputation will actually enable the customer to gain positive reviews online. Here are some success stories that depict the power of the internet and how one’s reputation on the internet can greatly affect their clients.
The Down And Ups Of S.E.C.O
SECO is a real estate rental company based in New York, USA and has been on the market for the past 20 years, starting from a small 3 employees based company to a now 4.5 million square feet commercial area space. SECO shows off 8000 properties with the state of New York and is increasing regularly. An infringement with an employee back in 2016, unfortunately, lead to the company to having a bad reputation online as the employee decided to visit the world wide web to pour out their feelings about the company. Though a large majority of the information being spread online was invalid the individual continued to spread the information online until it became almost impossible to keep up. SECO ‘s communication team was constantly responding to messages being spread online through review sites and even Facebook but it came a time where it could no longer keep up with the many messages and got overwhelmed with the negative reviews and comments. They knew that they needed to act quickly as there was a lot of buzz being made about their company ethics and values. They eventually settled for an online management company that was able to assess their needs and get a better understanding as to what the issue actually was. Through SEO building strategies, link building and Web2.0 they were gradually able to get back on their feet and thrive in the digital world. In less than six months the negative reviews had been pulled from the first page and drawn to the second page of Google. Eventually, the great and significant efforts brought the negative reviews to the second, third and then even fourth pages of Google. Since the implementation of the online management company SECO can now confidently market their products online and in person without any fear of being perceived in a negative light. The company reputation for the general average has increased by 150%, going from 276 to 401 and has reduced significantly when it comes to online negative reviews.
The Effectiveness Of StrengthBuilding Inc.
Strength Building is a fitness club that uses different tactics to not only lead their clientele to lose weight and become fitter but also to build on their strength whether it be muscle strength, cardio and more. Thankfully for StrengthBuilding Inc., they do not have negative online content about the company. They have successfully been able to manage their online reputation without getting into any trouble. It is a great accomplishment nowadays for a company that is very reliant on the internet to be able to make sure great progress. StengthBuilding Inc. was very aware that their customers were satisfied with their services but that more was needed to reach out to a greater database of consumers. They decided to contact an online management company as well in order to get better visibility and improve their online content. The main purpose for contacting an online reputation company was to get as much feedback from their current clients as possible in order to understand and value them more. They also wanted to improve the search results made locally in order to better service customers within the region. The visibility of their website and ratings would be the main reason for reaching out for help. The initial approach was an all-purpose tactic to improve their ratings online as well as to improve on the consumer size. Through methods such as :
Requesting for consumer reviews where automatic surveys were sent to clients and potential clients to fill in order to get a better idea of the company’s status
Automatic Monitoring of the Reviews where a mobile application will automatically review the online ratings and alerts whiles also promoting consumer to fill out as much information
Backend Feedback would consist of clients providing their information on websites and also by email
Promoted Reviews would give the client an incentive for providing information online
The result of the many changes took effect almost immediately. Within only a few months the ratings online increased significantly. The number of consumers recorded to have attended the establishment nearly tripled with the new advancements.