As we have stated previously, there are plenty of snake oil services out there,  claims are often made about a quick an easy one time fee or a solution for a  mere $69 a month. These services prey on individuals who are desperate to seek a quick fix for their digital reputation problem. Those who are not tech savvy will surely hold out hope that a technology solution exists which can get “rid” of the problem. But those of us who are tech savvy know, of course, that there is no such magic bullet solution. Google is under no obligation to remove anything under the DMCA’s (Digital Millennium Copyright Act) safe harbor clauses. Tech savvy people also know that when you are going up agaist Google, your are going up against the most complex algorithm know to mankind. So reputation managers have their work cut out for them, just like any PR agency.

We did some research on comparing ORM services, and published a summary of our findings, have a look. There are important things to discuss with a reputable agency in this field.

Reputation Management Pricing Guide

• Most Reputation Management Companies work on retainers for $1,000 and $5,000 a month.
• A typical suppression campaign (pushing down bad search results) should range from $900 per  to about $3,000 per month, based on the difficulty of the particular problem (how high is the negative result, are we dealing with multiple results, how long has the result been there).
• Costs for removal range between $200 and $4000 depending on the website. These are typically contingency based but fees are collected upfront.  Escrow services should be provided by De-indexing will range between $5000 and $10,000. These should also be contingency based.