ORM Starts With Monitoring

Online reputation management always begins with proper monitoring. How are you suppose to know if your brand is being attacked if you don’t catch wind of it right away. Keep in mind that an attack on your brand can happen over night. One video uploaded on to Youtube late an night can go viral and have millions of views by the next morning (As Domino’s Pizza found out), one blogger overseas can destroy your life, career and business within hours, while you are sleeping over enjoying a weekend with your family.

A public relations worst nightmare is when they walk into the offices in the morning and fin out the brand they have been tasked to protect and promote has been tarnished on the web over night. You need to be monitoring 24/7 what is happening to your brand. This might mean your own brand, your employees or your business.

Reputation Monitoring Services

We provided a hands on approach to reputation monitoring. Our reputation managers will work with your team to establish a first response and proper escalation methods. We work the best software that can cost thousands of dollars, but we spread the cost of monitoring over several clients. Best of all, we implement a strategy that is customized for your situation and industry.

Monitoring what people are saying about you and your business might seem like a monumental task, but we work with tools that help monitor the deep web, not just newswires and social media. Anybody can setup a google alerts page, but tools such as Radian 6 help us monitor billions of web pages every minute of the day. Our tools help us develop custom solutions that tracks conversations across different online channels from social media to websites. We pick up on sentiment analysis and we identify threats and have actual humans look at the tet to determine if the nuance is something we should worry about.

Our team of professionals have a deep understand of public relations and know how small chatter can develop into a full blow communication crisis.

How exactly does reputation monitoring work?

Reputation monitoring is done via a doze tools that listen to the web for social mentions of company, brand, person, keywords, in order to gain insights and engage in conversations that influence reputation. It can be used to protect your online reputation management and it can also be used more proactivly withing your sales and marketing strategy by uncovering the social web for sales and marketing opportunities.

We usually have several levels of Admin and permission based functionality in these tools in order to enable multiple users to be set up and predetermined assigned levels of access. This allows us for internal and external team management capability which enables coordination and productive collaboration with our clients and their agencies.

These levels of access are defined during our on-boarding process.