What IS SEO?

SEO is a very delicate process that takes a lot of work and planning. It is definitely not a field in which work can be rushed. This is due to the fact that search engines have triggers in place to know just when and if people are trying to manipulate the results. The first step in the process is to perform a keyword research to know which search queries will bring the best and most quality traffic. There is a distinction in the keywords brands need to be aware of. When choosing keywords, there are short-tail keywords as well as long tail keywords. Short tail keywords will provide you with more traffic but not necessarily the most amounts of conversions due to the possible ambiguity of the phrase. On the other hand, long tail keywords will, in theory, provide you with less traffic but higher quality visitors who are at the end of their buying journey.

The second step in SEO is to start producing a lot of content. This means blogs, articles, social posts, videos, imagery, and anything you can think of that will help in acquiring engagement and visitors. Note that there are two types of entities SEO experts write content for. These are for search engines and for their target audience. When it comes to writing for your audience, it has to be well researched and written to pique their curiosity for them to click on your link and read further. On the other hand, writing for search engines is less time-consuming. The goal is to build links to give prominence to your site.

The company that you deal with must have representatives that have extensive experience in keyword research and will ensure that your brand has the most optimal search queries to rank for. SEO and ORM play a very important role when it comes to establishing a company’s presence on the Internet as well as appealing to the general public online. A client or potential clients are guaranteed to have their first impression to a company or individual during their first search online. Having the capability to influence the decision of a client simply by their perception of your online presence is very powerful and cannot be taken for granted. Imagine if every client that reviews your page is deterred due to the fact that there is some information about you or your company that they do not agree with. You would be losing clients on a regular basis. It is crucial to ensure that your information is as constructive and positive as it can get.

Finding The Right SEO Expert

An SEO expert is someone that is hard to come by. There are so many people in the industry that are claiming to be an expert in search engine optimization, it is hard to know just who to trust. Search Engine Optimization (SEO) ties in very nicely with Online Reputation Management (ORM) due to the fact that they are both related to search engine results page and the ultimate goal is to increase the positive views and get the visitors or those searching your brand or name to get the best possible impression of you.

In order to be able to get a performing SEO expert on your team, you must first understand what SEO is (which we have successfully covered) then understand what the SEO expert will be bringing to the team. A lot of times people can be very witty with their choice of words and impress you with the things they say as well as their demeanor. When you are well prepared and understand what you should be looking for, you will not be mesmerized by what they say, but instead remain focused on what you are in search of. Do not allow yourself to be impressed to the point where you shut down your reason capabilities.

There are certain situations where unfortunately negative reviews or comments were placed on the Internet. That is when online reputation comes into place as there is a way to encourage positive reviews online whiles maintaining your integrity and legitimacy as a company.

The SEO Expert that you are in search of must have the following qualities:

• They must be flexible in the sense that they specialize in different aspects of SEO such as the business analysis, keyword researching and developing, content writing and optimization, User- Friendly URLS, social media sharing and optimizing and more
• They must have an in-depth understanding of website creation, content writing, and optimization
• They must be tech savvy and have a good understanding of how computers (whether HP or Mac) work
• They must be adaptable and understand your vision for your company. Though you want an SEO expert that is opinionated and expressive, you do not want someone that will override and trump over your values and set goals for your company
• They must not only know about the White and Blackhat SEO practices but they must be able to implement these practices at all times
• Their communication skills must be outstanding as they will be in constant contact with you and the other members of their team; therefore the way they are able to bring out their ideas is key.
• They must be passionate about what they do and constantly look for ways to improve themselves. The SEO and ORM world is moving at a very rapid pace, it is not good enough an SEO expert to have the knowledge about their craft but they must constantly look for ways to gain higher proficiency in their discipline in order to contribute collectively to their team

Also, if your potential SEO expert is claiming that they are the right person for the job; let them prove it! Actions are definitely louder that word. Make sure that they give you a good break down of their track record and what they have been able to accomplish in the past. There are many examples of experts within the industry that you can compare them to.

It is also very important to do you due diligence by researching on your candidate. Take a look at their website, their social media platforms, reviews and comments left by past clients. All of these platforms are paramount to getting an in-depth understanding of the person that you would like to hire. In the event that your potential candidate does not have a stellar online reputation, why should you choose them to help you with yours?