The ideal approach to all online reputation problems is prevention. Hopefully, reading this blog will convince you of the ROI in prevention. But to most CFO’s this is a hard sell; and as a result, the hesitation to invest in a costly cleanup is often a harsher reality being faced by many businesses. The indecisiveness of many companies facing online reputation problems is proof that the business community needs some reflection and perhaps some answers related to cost, return on investment, consequences and strategy. This is especially true reputation management.