ORM SEO is a very powerful term as it combines the online reputation management and search engine optimization for the purpose of increasing ranking and views when it comes to an individual’s online presence.
InternetReputation Services is a great place to place emphasis these services since 1 out of 4 people have something about their search engine result page they would like to change. That is the reason why people are seeking to obtain these services as most of their new traffic comes from online searches. When the public tends to notice negative information about an individual on search engines, that is usually the deciding factor whether or not they will do business with a company or not. In cases involving individuals, the deciding factor usually has a lot to do with offering someone the position that they are looking to acquire.
Link building to help with online reputation
There is an effective strategy that can be employed to help companies and individuals alike in getting their reputation back on track. This is called backlinking and it requires a lot of content writing. With each article written, there is a link within it over the anchor text you would like to optimize for. It links back to the site you are looking to rise in the search engine rankings. There are certain people who have overcomplicated this process.
The key to link building is being able to place your articles on sites with high domain authorities. The better positioned they are online, the more prominent your article will be and the link going back to your site will also be rewarded.
How to get your articles placed on these sites?
The simplest answer to this question is to reach out to the sites you would like to be placed on and see what they say. Link building is only as complicated as you make it. The concept is easy to understand but it can be fairly complex. It can take a lot of time to find really good sites to get your articles placed on. There is a lot of relationship building with the sites you would like to get placed on, which is why it takes a lot of time. There are even people out there who do have these relationships with these bloggers or site owners that, for a fee, would be able to place your article on their site without any extra time from you. The secret to link building is to keep thinking about fresh ideas to secure links. The average amount of time it should take to get one link is eight hours.
What you need to do to improve your online reputation
The first step to knowing what strategy to employ to improve your online reputation is to keep googling your brand and your name on search engines on a regular basis. The content you see on there is also what your customers will read about you. That is why it is important to be in charge of your online content. This is done by being active online and having a great presence on the sites your target audience will be found. Do your research and look at the various sites they visit, social media they are active on and the different kinds of content they like to engage with. This is the best way to prevent a reputation attack if ever you get one. The great content that would be present on the first page of the search engine result page will be harder to be replaced with.
Reactive vs Proactive
It is best to be proactive when it comes to your online reputation. Start as soon as possible to build your online assets. Think about the message you want to portray to your customers. What are the key things you would want them to take away from the branded search? When you do figure it out, it is best to make a plan of how you are going to go about this. There are certain cases of companies who have posted content and have backfired since they may have overlooked certain things such as who might find this content offensive or if it is content that is not being inclusive to every group. The best thing to do is to think twice about the content you post and think about the various groups you would want to appeal to the most.
When you become reactive, that is when it becomes hard to catch up and you are just scrambling to get rid of the negative content affecting your bottom line. The more time that passes by with that negative content, the harder it is to get rid of it. That is why it is best to be proactive than reactive.