The process of managing a Facebook Page, whether your own or for a client, might seem intimidating when you first start. You must evaluate many factors, including the optimum time to publish, the content you should include in your posts, as well as how and on what you should spend your Facebook advertising money. These are typical worries that I hear from clients regularly. Thus, the purpose of this article is to provide a few Facebook suggestions to assist those who are just getting started or who need a refresher course on the subject matter.
What Is the Distinction between a Facebook Profile and a Facebook Page?
What’s the difference between the two? Profile pages are intended for individuals, whereas Facebook Pages are designed for businesses or brands. What is the significance of this? Profiles do not provide the same benefits to businesses as pages, including analytics, the opportunity to promote the page and postings, and the possibility of having many persons contribute to the page.
So, first and foremost, before launching a campaign, make sure that the Facebook account in question is a page rather than a profile.
Creating a Facebook Page to Promote Your Business
To promote your business on Facebook, I am referring to using an advertising budget for your page, which I define as follows: If you want your Facebook page to be successful, you must do everything you can to promote it. A marketing budget allows you to target a specific demographic and assures that your company’s messages are viewed by those interested in them. If you do not use Facebook as an advertising platform, approximately only 2 per cent of the Facebook population will see your postings.
Selecting an Audience
There are three different types of audiences from which to choose:
- Individuals who have expressed an interest in your page
- Individuals who like your Facebook page and their friends
- The individuals you select through targeting
In general, the first two are self-explanatory, but I’ll go into more detail about the third, which is “individuals you choose through targeting.” You will need to select ‘create a new audience’ from the drop-down menu for this one. After that, a box will appear to define your target audience (pictured below).
- Name: To identify the audience you are about to establish, you must give them a name. For example, Vancouver and Kelowna are both cities in British Columbia.
- Place: Select a location for your event (countries, state, or city).
- Age: Take some time to consider your target demographic – if you are marketing an event for persons above the age of 21, make sure that this part reflects that fact. To boost a post on Facebook, you must advertise alcohol and select an age range that includes those who are over 21 years of age.
- Gender: Unless your post is specifically targeted to one gender or the other, you should pick “All” as your gender preference.
- Interests: The “interests” area is where the real fun begins! Facebook allows you to target a specific audience based on their preferences and interests. You can include hobbies, sports, travel, automobile types, restaurants, and a plethora of other things. The most important thing to remember about this section is to know your audience entirely.
Location
Do not forget to choose your location when you register. If you are just in Vancouver for a short time, selecting Vancouver (+75km) would be a decent alternative for you. You can also choose a few alternative cities from which to travel.
Budget
You have already heard it a million times, but I’ll say it again: Facebook is increasingly becoming a pay-to-play site. When promoting your Facebook page, keep in mind that the budget is for each day, not the entire year (as it is when you promote a post).
You can tell if your advert has started to run by simply clicking on the small “i” icon. It will additionally inform you “If your advertisement begins running immediately, you will pay approximately $xx.xx today and $xx.xx every day. Your projected total budget for the project is $xx.xxxx.” This option will only appear if you promote a page rather than a post.
Timeframe
After that, you’ll need to decide how long you want the promotion to run for. You have the option of selecting any number of days between 1 and 7.
Notifications
It is critical to review all alerts associated with a page. If you are in charge of a client’s Facebook page, this is a vital step since you want to make sure that any messages or noteworthy postings are forwarded to them in case they could result in increased brand awareness or even a sale.
Notifications to keep an eye on:
- People checking in
- Inbox Messages
- Page Posts
- New comments/likes
- Other messages
Keep up with the latest trends.
A Facebook page cannot be effectively managed unless you are up to date on the newest social media news. Facebook is unquestionably a platform that sees a lot of upgrades and changes.
A few of my favorite sources for the latest in social media news are:
- Social Media Examiner
- Search Engine Land
- Adweek
- AdEspresso
- Social Media Today
Are you aware that on March 12th of 2019, Facebook announced that it would be purging dormant accounts? It is not necessary to be alarmed if you have seen a decrease in Facebook fans around that time. It is, in fact, a positive development. Why? It is because your budget will now have a better chance of reaching accounts of active users who are more likely to become fans and connect with your page when you spend your money promoting your page and posting to it.
Determine the extent of your success.
When it comes to administering a Facebook page, this is the final and, in many ways, most critical step to do. It is impossible to tell what works and what does not work if you invest time and energy into a page without evaluating and analyzing the results.
Methods for evaluating your Facebook efforts include:
- Facebook Insights (insights.facebook.com): A fantastic tool that provides detailed information about your Pages’ likes, reach, views, posts, and people.
- Google Analytics can be installed on your page to see how Facebook has impacted traffic to your website. At the end of each month, you can log in and see how it has affected traffic to your website. It’s incredibly beneficial to know if you promoted a post on a specific date and if this coincided with any surges in referral traffic to the site, which is extremely useful.
Conclusion
That’s all there is to it! You should now get out there and manage your Facebook page. I’d like to know if you have any additional tiny pointers that you think might be useful for individuals who are just getting started with Facebook administration. Remember, Facebook is just one of the dozens of ways you can boost your online reputation. So, take advantage of every tool at your disposal.