In marketing, social media can either be your best friend or your worst nightmare. It is easy to overthink what you are actually trying to accomplish. That is why we must take the time to evaluate the true advantages of using Facebook as a marketing tool. You could certainly pay hundreds of thousands of dollars in order to get your product or service plastered all over Facebook. However, that may not necessarily be the best option for you. You will notice that your paid advertisement will get the views that Facebook promises, but you will not get the responses that you desire. This can be attributed to the vast majority of people that either despise advertisements and scroll past or simply do not engage with adverts on social media. When all is said and done you will have spent a considerable amount of money for a minimal return on investment (ROI). Instead, we are going to take a look at other ways that you can use your time and get a much better ROI.
Marketing with Facebook Messenger
Many people as well as companies, only see messenger as a way to communicate with family, friends, or colleagues. While it most certainly can be used for those reasons, you have a chance to make an impression on your customer from the onset. In the event that you were to use this strategy, you would be amongst the very few marketers that leverage this platform to the best of its potential. Facebook Messenger is by far the easiest way for you to get in contact with your customer base. You may be asking yourself how you get your hands on the list of customers that you would want to target your marketing strategies to. Well, you already have the list in your possession. When you look at the followers you already have, you can simply send them a message with your new campaign or product. This is much different than using an email which you will have to ask the customer for. They have already liked your page, so you know that they like your brand. Some facts about Facebook messenger that you would need to know is that they have a higher rate of being opened in comparison to the traditional email. They have a higher click-through rate (CTR), as well as a higher conversion rate. Note that all of this is considerably less expensive than the standard Facebook ad.
Comment Guard
Have you ever made a comment on a Facebook page and within seconds received a private message from that company? Well, that is exactly the type of service that they are using. As you can tell, not many companies are using it, and that really is a missed opportunity. The best time to get in touch with the client is when they have expressed an interest in your product. An example to this is when they make a comment about your company. This has been proven to be the optimal time to engage with the client as they are still thinking about your product. When you wait, you risk having the client forget about the fact that they even made the post. The way that it works, is that you set up the response and when the client types a comment, they get a message with a rhetorical question about your product. In the event that they respond positively to that message, you can then provide them with more information. Surprisingly, the companies that have tested this strategy have found out that they get about an 80% CTR from the messages that they send. This level of CTR cannot be obtained anywhere else therefore it is crucial that you implement this very effective strategy to your brand.
Chat Blaster
This may sound a lot like an email blast, but it tends to have higher returns and an exponentially higher CTR. The average rate at which the message is opened is around 82%. Depending on the campaign and product, we have seen an open rate as high as a 10% CTR from that 82%. When dealing with hundreds and thousands of followers, this will bring in greater returns as the principle amount will increase substantially with little work involved. Using a chat blaster will allow you to target a certain demographic market that you want to capture their attention through these messages. The topics of the have no boundaries as they can be about anything at. What matters most is your demographics and target market.
Messenger Scan Codes
Do you remember those funny looking square blocks that you used to see everywhere? They are called QR codes. They were never really significant and implemented in many markets, so many companies have stopped using them. They are however slowly returning into the market. Facebook and LinkedIn are both using a type of QR code to make getting in contact with people much easier. The QR codes are now used for practicality as you simply need to create a Facebook Messenger code, and anyone with a smartphone can scan it and get access to your campaign. You can do this in several different ways, but it is suggested that you utilize one of the platforms to expedite the code. That way, you are utilizing more than one method which will increase your chances of encouraging customers to your Facebook profile or landing page. Either way, you have accomplished the first step in a marketing plan.
Simple, Warm, Engaging Invites
Whenever you get a page response, Facebook will notify you. Sometimes you will notice that a person has responded to one of your posts, but they are not a fan of your page. That does not mean that they do not like your content, it simply means that they have not liked or followed your page all together. While most will wait for the customer to eventually come around and like their page, we suggest that you send them an invite to like your page. Keep things simple and do not give the impression that you are pressuring them to like your page. This is a great process as it gives you the assurance that a customer is secured and that they are engaging with your product. When it comes to your company page what matters most is not the views to your page but instead, the traction that you get from it.
There are so many ways that you can use Facebook and other social media platforms to your advantage. You simply have to do your research and think outside of the box. The world of marketing has changed considerably over the years and in order for your company to rise above the competition, you are going to have to implement impactful changes as well. You must be in touch with the new marketing strategies as the new generational customers are now using online method for their daily needs. Do not abandon the old methods all together, as they are still effective and being used to this very day. Simply diversify your marketing strategies and implement other ideas that are about to increase ranking and give you the results that you need.