When it comes to social media giants, few are more prominent than Facebook. They boast 2.41 billion active users a month around the world. Therefore, it should come to no surprise to anyone that top reputation management companies advocate for the use of this platform to their clients. Using Facebook aids in building brand awareness and grows your audience. There is a problem with this, though. Your competitors know this, as well. Hence, they are using the same platform and strategies that you are using.
The key to making your name or brand stand out above others it to stand up and be noticed. In other words, you are going to have to roll up your sleeves and promote your page as if your life depends on it. Your life can depend on growing your audience. The point is not to plaster your ads on every page or platform that you possibly can. Instead, you will engage with others and ask for them to engage with you. That is what we call, you scratch my back, and I will scratch yours. You need to want to connect with your audience genuinely.
If you are already accomplishing this, then you are ready to go. However, if you need some proven ways to promote your Facebook page, take a look at our ideas below.
Promoting from Within
To start, you are going to want to take action inside of Facebook that will grow your brand on the platform. That can be accomplished by sending invitations to friends and colleagues. Ask for them to like and share your page. This is known as your existing network. You have taken time to keep in contact with these people, and since they are still around your page, it means they like the things that you are posting. Many of these people will be more than happy to assist you by liking and sharing your page.
Once you have your base network established, you will want to start making regular posts. We feel it is important to note that you will not want to spam your page with posts every 15 minutes. We suggest no more than a few times a day. These posts should be relevant to the page. Meaning, if you are starting your hardware store, it is not appropriate to make political posts. On a side note, if a political post has something to do with a politician doing something too small businesses, then this can be appropriate. You want to stick to the topic at hand.
Interacting with other pages is where you will get the bulk of your new members. Take the hardware store above as an example. There are millions of people like Lowe’s and Home Depot’s pages. This likely means they are interested in more than the brand. Interact with these pages in an attempt to draw these interested parties to your page. Providing them with engaging content when they arrive should be your number one priority. After all, there is no reason to have them come to an empty page. They will likely leave in short order.
Pay attention to analytics. Make posts when your audience is most active. The downside to Facebook is that if you post in the off-hours, it is likely to be buried by the time your audience logs in. Checking to see when you get the most likes, and comments will help you to determine the best times to post. Generally speaking, this is around the time they wake up when they go to lunch, and in the early evening before bed.
Promoting Outside Facebook
Once you have a solid base to work with, it is time to venture outside of Facebook. After all, Facebook is not the only social media platform.
Start by boasting your Facebook page on your website. There are many social media icons that you can place on your website. Make sure that one of them is dedicated to Facebook. It will allow customers that are coming to your website to get in touch with you in other ways. Not too many people take the time to write to a company on their website. They will look for a more comfortable, more immediate way to contact you. Most of the time, this is by phone. However, in the digital age, they are looking for a social media platform to satisfy this role. So, make sure you provide them with multiple ways to get in touch with you.
You take the time to write engaging blog posts. Why not take a few extra seconds to embed this post on your Facebook page? This is also a way to get blog subscribers to convert into Facebook followers. When you are providing your Facebook followers with content from your blog, make sure it is your best work. Do this sparingly. Since the two platforms are entirely different, your audience on both may be choosing that form of contact. It is important to remember that when you are posting a cross-platform post, those diverse audiences are looking for different experiences of your content. The shared content should be specifically targeted and relevant to your Facebook page.
Expanding Your Reach
It is not complicated to promote your Facebook page. However, it is essential to remember that you will need to allocate additional funds to your ad or marketing budget. Facebook ads can get quite costly, so make sure you are keeping your spending in check. The ads do not spend the same way that other ads do. It is quite easy to go over budget if you are not careful. Start small and expand as you see returns on your initial investment.
Conclusion
Facebook can be an excellent platform to grow your connections, audience, and followers. When done the correct way, you will be swimming in interested parties. Be sure to head the advice of top reputation management companies, and you will never want for followers again.