With over a billion users and ample traffic to make it the third most popular website worldwide, except for Google, YouTube beats out all other search engines. Combine that with Google’s general search results integration on YouTube videos, and you have a popular search engine that can not be ignored. I’m going to show you a few ways in this post that you can boost your organic YouTube scope and up your online reputation.
Build up Your YouTube Channel Reputation
In your pursuit to be an authority in your field, you will want to build your reputation by improving your organic reach on YouTube. You may wish to input all the data on your YouTube as if you were starting another social media account. This means getting a decent photo of the profile and a cover photo (or, as YouTube calls it, channel art). It’s one of the most prominent cover images in the social media world at 2560 x 1440 px, but it is also the one with the narrowest display.
Another unique aspect of YouTube is your ability to attract new visitors to you and your brand by creating a custom channel trailer. Your channel trailer’s description should be optimized as it will be displayed alongside your custom channel trailer.
YouTube Profile Information
Enter a description of yourself, your company, and your channel on your channel’s About tab. Then add it to Facebook, Twitter, LinkedIn, and on your website as well as any other social media of your choosing.
You’ll want to upload loads of great videos to your channel from here and organize them using playlists. Populating your channel with various other creators can be beneficial if you know that it is going to take you so to upload videos of your own. Just ensure that they are not rivals and are essential to your brand or business. This strategy will allow you to have a robust channel and create subscribers while building your video library.
Building YouTube Subscribers
Speaking of subscribers, you will want to make sure that you link your YouTube channel to any correspondence that comes from you. This can be but is not limited to your website, email signatures, other social media profiles, and your newsletter, if you have one. Subscribers will provide your channel with social evidence and will be updated with your new video uploads.
Start by visiting your channels branding and settings page and applying a watermark to all your videos. This will assist you in increasing the number of subscribers you have. When viewers click on your watermark, they will be taken to your page, where they will be enticed to subscribe to your channel. That means people can subscribe to your channel from videos embedded or posted on social media or other websites.
Before Uploading, Do A Keyword Search
You’ll want to start with good keyword optimization if you’re going to enhance your organic YouTube reach. Creating keywords for your YouTube channel should be no different than creating keywords for your website. Take time to evaluate search volume and competition for your target keyword phrase. You can begin with the trusty Google AdWords Keyword Planner. You have the ability to use suggestions from the Google search box or paid SEO tools for additional variations of your keyword.
Optimize Videos Before You Upload Them
Before uploading videos, you need to verify search optimization. That means, before you upload a single video, you will want to be sure that you have it optimized with your keyword or keyword phrase. This starts with the name of your video and progresses from there.
You’ll want to get more details about your video next. You can add more detail about your video from the properties screen of the video file itself. This ability is built-in to most video editing software. You might also be able to right-click on your video file and add extra info, depending on your operating system. This will let YouTube know right from the start what your video is about.
Optimize Your Videos After Uploading Them
The ability to optimize your videos will be available to you from the first video you upload to the platform. The optimization page gives you some clues as to what is necessary for YouTube to optimize your videos.
First, for your video, you have the necessary information: the video title, definition, and tags. Think of the ordinary principles of on-site optimization for these fields. Your SEO title should be less than 55 characters in length, and your goal keyword phrase should be included.
Your meta definition should have a length of 160 characters or less. Although keywords will not necessarily allow you to rank better in Google search in your meta description, they are generally bold in Google search results. That makes it is essential to include your target keyword term in your video description.
Notice that your video description need not be 160 characters or less, but you should put the details that you want to appear in the first 160 characters as the meta description. Up to 5,000 characters in your video description are allowed on YouTube.
For your video description, give or take, this gives you about 800 words to further customize your video for search optimization. Think of it as a blog post content that, along with the additional variations you find in your keyword analysis, is tailored for your target keyword expression.
Meta keywords should not exceed 255 characters in length. Granted, in terms of variables that will help you rank in Google search, these have little weight, but they should be implemented to help optimize your YouTube search video. Make sure that your goal keyword phrase and the additional variations in your keyword research are included.
Conclusion
Optimizing your YouTube channel will not only help others find you, but it will also boost your online reputation. Make sure that you link your YouTube channel to various locations for maximum efficiency. Round it all out by optimizing your keywords to help the search engines work for you!