Much like the rest of the internet, Facebook is always making changes. We suppose it is always to have the most relevant pages to be the most viewed. Doing this makes content providers and influencers regularly update their content instead of posting the same old stale stuff. If Facebook is a platform you choose to increase your online reputation, you are going to need to keep fully informed of these changes. This blog will not be about those changes. Even if we did a blog post about changes, it would be out of date in a couple of months. Instead, we are going to share with you some ways that you can optimize your Facebook business page that rarely, if ever, changes. So, look at the list below and modify your page accordingly.
Optimizing Your Business Pages
Facebook business pages provide you with an excellent opportunity to advertise your location to thousands of people. According to a recent report, the changes that were made in January of 2019 have produced an 11% increase in the number of daily active users. This is quite remarkable since newer generations tend to shy away from the platform.
Creating your Facebook business page couldn’t be easier. However, it is what you choose to do with your page after creation that matters most for your online reputation. There are over 80 million businesses listed on Facebook. So, each step you take in developing your page should help differentiate you from the rest. As you are creating your page, consider the following options.
- Your Name – After creating your Facebook page, ensure that the username on your page is consistent with other pages you have created on other platforms. If you have a business with multiple locations, you should take the time to make a page for each of them. When getting feedback from customers, it will be easier for you to determine where the problems are when you have a separate page for each location. While browsing the internet, if you happen to find an unmanaged page for your business, make sure you claim it. Doing so will allow you to manage the content and respond to your customers.
- Identity – Facebook places a lot of value on transparency for the end-users. For this reason, you need to provide a clear, prominent, and complete identity for all of your Facebook pages. So much of your page can be customized with both you and the customer in mind. Take full advantage of these customizations. When you have done it correctly, you will witness better search rankings for your site(s). Make sure that you include your address, hours of operation, and general price range – and keep them up to date.
- Image is Everything – There is a reason for the cliché that a picture is worth a thousand words. Facebook provides you with several locations to share images that can entice your customers into clicking on your page. The three that are currently available are your profile picture, header picture, and now a “Story” section in your “About” tab. Make sure these images are authentic and relevant to your business. You don’t ever want to have generic pictures on your page. Not only will it seem like a fake site, but people also are not inclined to click on a page that couldn’t even take the time to put up a couple of photos.
- Tabs – Did you know that you can reorder the tabs on the left side of your page? Well, if you didn’t, you do now. You should optimize these tabs in the order you want others to look at them or the order of importance to you. To make this change, you need to go to Settings > Edit page. Here you will be able to customize your tabs to serve your customers better. You can even create custom tabs if the generic tabs don’t tickle your fancy.
- Milestones – Every business has milestones. Did you recently win an award? Perhaps you received an honor. All you need to do to show this off is click on the three dots beneath your header image and navigate to “Milestone Event.” The added milestone will appear in your “About” tab.
- Recommendations – Facebook recently updated its “Reviews” and “Recommendations,” making it much easier for users to share their content with you via their mobile devices. The reason for this is to allow users to make well-informed decisions based on the latest content. Don’t fret. It also gave businesses the ability to respond to these reviews and report any questionable content.
- Buttons – Most of the time, when a customer navigates to your page, they see the “Contact Us” button. However, there are many other options that you can take advantage of. These call to action buttons can provide customers with an easy way to book an appointment with you or go to your shopping site. We suggest you pick the button that makes the most sense for your business and your customers.
- Post Pinning – An often-overlooked feature of Facebook is the ability to pin a post to the top. If you happen to have an important announcement that you want every user to your page to read, consider pinning it to the top. No other post will be shown above this post. To pin a post, you need to click on the three dots associated with the post you want pinned and click on the appropriate button.
- Content – When we say content, we mean “quality” content. Quality content is defined as engaging to the user. In other words, a post that will entice them to react or respond to the post. A lot of time can go into developing these quality posts. However, at the end of the day, you will be rewarded with increased rankings.
- Live Video – Recent statistics from Facebook show that live content is clicked on six times more than regular videos. In that same study, approximately 80% of the people surveyed stated they preferred live content to reading a blog with the same information. Remember, when making videos, do them as professionally as you can. Your reputation depends on quality.
We hope that the list above will help you to improve your online reputation. On a final note, we would like to give you one word of caution when making content for your page. Avoid asking for likes, shares, or comments. Facebook has deemed this as “Engagement Bait” and penalizes pages for participating in such activity. Other than that, we wish you the best of luck in creating your business page.