Are your marketing efforts mobile friendly? With over half of all searches coming from mobile in 2017, the time has come to ensure that your website is optimized for mobile engagement. Creating websites with killer-good SEO is a part of our process when it comes to suppressing bad reviews, and so the methods in which you can adapt your website to both desktop and mobile interfaces will help your company rank higher on Google.
- Integrate smart content into your website: Smart content is exactly what it sounds like. Content that is specifically tailored to your clients based on how they’ve interacted with your business. If they are a returning customer, the mobile interface may state something like “Welcome back, Emily!” as opposed to “Welcome!” Methods to maintain loyalty and upsell clients are also a great use of smart content, such as by offering recommendations for their next purchase based on their last purchase.
- Don’t be afraid of a little live streaming: If your brand is itching to gain awareness and familiarity, then live streaming around the office may just be the way to go. Be creative about how you use this platform, as it is your time to shine with the majority of Facebook users prefer to consumer live content versus static images.
- Think like Snapchat and geotarget: Location-based marketing is a lucrative method that gets customers in your store. Companies can ensure that they are dominant on monile maps that use GPS or RFID data, such as Google Maps, in order to grab consumers’ attention when they search for “near me” options. Merging the online experience to the offline store through geotargeting and geofencing opportunities is a brilliant omnichannel strategy. The same way Snapchat uses filters based on a set location, also referred to as a geofence, your company can even go as far as to pop up notifications of special discounts or new items when customers pass by your store.
- Influencers are not overrated: The numbers don’t lie. A study done by AdWeek reveals that brands can expect to receive $6.50 for every dollar they spend on influencers. This is related to the importance that reviews can have on the success of your company. Consumers believe that a brand is more credible when a friend, family member or even stranger has tried the brand beforehand and recommends it. There’s more certainty in this case that your money will be spent well.
- Videos are a key strategic component: Based on estimates, 78% of mobile traffic in 2019 will come from video. When it comes to watching video via mobile devices, it was found that people watch 36 minutes of video on this platform versus the 18.5 minutes that they spend watching videos on their desktop. Long videos likely won’t do it for your audience, therefore stick to the two-minute cut off.
- Search is all in the voice: Over 50% of all searches in 2020 will consist of voice searches. Meaning, consumers will find your café while on the road and via their smartphone’s voice search option. Be sure to change the way you optimize these semantic searches by tweaking “Best espresso in Toronto” to something more along the route of “Where the best espresso shop in Toronto?”
- Decrease loading time: Your aim should be to create a seamless experience across all channels by making sure that it takes less than seven seconds to load your website. If it happens to take more than this time period, then it is very easy for consumers to get tired and move onto another thought.
- Use automated chatbots alongside customer service: These clever robots imitate human conversation through software that has been programmed to answer common customer questions and concerns. Get a program that has the ability to retract consumer behaviour insight so that they can continuously improve their interactions. Word of caution: We don’t recommend replacing your sales personnel entirely with automated chatbots. Although, such software may allow you to downsize.
- AR has nudged into the world of marketing: With the rage that was once Pokemon Go, marketers are beginning to realize how imperative augmented reality can be in rendering sales revenue. If you’re uncertain where to start on this vein, research how Google Cardboard and Oculus Rift can help get VR capabilities into the hands of smartphone users.
- Leverage tidbits of information to leverage micro-moments: This coveted term was coined by Google, indicating the small moments in time where consumers use their mobile device to make a purchase, search something, watch a video or talk with friends. These are the precise moments that marketers need to take advantage of by providing bit-sized pieces of information on consumers’ go-to platforms in order to plant seeds of awareness in their minds.