You’ve just pressed the publish button. So, what’s next? Do you sit back and hope that your audience stumbles into your content? There’s only one problem with that strategy: your target demographic will not likely visit your blog or social media page. It would be best if you invited them to have a look at what you’ve made. Expert bloggers have time on their hands and understand the value of the content distribution. There will be no explosion if the fuse is not lit. In this case, you’d need to light a series of fuses by distributing your material through all available media and across numerous communities and platforms relevant to your online reputation. You can disseminate your work in a variety of methods to gain visibility. You can attain extraordinary levels of publicity for everything you make with the appropriate strategies and a well-documented distribution strategy. Here’s how to do it.
Involve your partners to assist you to boost the visibility of your content
Your channels are people. Your content will go nowhere until they share it. It helps build a network of peers and social connections who frequently share your material to increase your marketing efforts. Building such relationships with work and over time is the longer, more complicated way to achieve it – which you should, without a doubt, do. However, if you want to expand your reach quickly, you may start by collaborating with people you already have a relationship with, such as your employees or partners. Did you know that content published by workers is 8X more likely to be shared than content shared by anybody else? That is, if you have, say, 20 people who work for you. And let’s say each one of them has the average number of social media followers (300).
Multiply that number by eight, and you are looking at, potentially, 48,000 shares. While that might not seem like a lot, it is a start. To make this strategy work, you’ll need three things: excellent content, partners and employees, and a platform to bring them all together. Employee advocacy platforms do precisely that. The DrumUp Employee Advocacy Platform allows you to schedule and distribute content with your registered employees. Employees can also contribute their voice to your material by using emojis, customer descriptions, and GIFs to make it more engaging. Turn the exercise into a friendly competition, and you’ll be amazed at what your winners can do.
Make a name for yourself in specialist forums and social networking platforms
Super-active networking sites and industry-specific groups abound on the Internet. All you have to do now is discover and work with yours. Ideally, you should not consider your community involvement to be “marketing.” You must join a community and form relationships with people who share your interests. If you do so and provide your information as a solution where appropriate, you’ll notice an increase in traffic that you can attribute to those communities. Quora is one of the more generic ones, with users discussing questions from every possible field. On Quora, your success is limited by two factors: the amount of activity on a topic and the popularity of your response. Choosing questions that have previously been addressed multiple times is not a good idea. If your answer reaches the bottom of the page, it is less likely to be read and even less likely to be upvoted. Keep your activity constant across several groups and networks, such as Quora. The more niche-specific the community, the better. Suppose you devote enough time to this task. In that case, you will be able to pinpoint exactly who your target audience is and what topics they enjoy discussing – a significant advantage in developing your content strategy.
Convert your blog content into infographics, SlideShare presentations, or films
It’s always a good idea to upgrade from text to visual. Why? Because it is one of the simplest things to accomplish. The arduous research phase is now complete. You don’t have to spend hours rewriting your material or searching for trustworthy facts to back up your claims. All you have to do now is select the highlights of the content you’ve previously prepared. You don’t have to devote a lot of time to create because you have already put in the time to get it to this stage. With image editing apps, you can use pre-designed templates and free stock photos. You have access to a plethora of graphic apps and resources.
Create email and social media content series
A content series’ most attractive feature is that it allows you to keep your audience guessing. Suspense is something that everyone enjoys. You can get many people’s attention and keep them coming back to your blog/social media pages for more if your material keeps them interested. You can start with an email containing the first chapter and work your way up to the end by sending emails regularly. A sequence of blogs isn’t necessary for social media. You could adapt a single blog post into a series of tweets, with each tweet highlighting a different technique, point, or highlight. The busy bees that don’t have time to read will appreciate it! You may use this strategy to extend a single blog article over weeks or months without ever having to repeat a tweet. Because your information is dispersed, you have a better opportunity of capturing an audience and increasing the likelihood of one blog article being shared.
Add a link to the bottom of your email signature
As a marketer, you most likely communicate with many individuals via email. Because your contacts are expecting them, these emails have a greater open rate than regular email newsletters. If the people you email have active social profiles, including a link to your blog article here might be a great way to get it to spread. You’ve already taken a few minutes to craft the emails you send. Why not take a few additional seconds to add a blog post to it? The better the product, the more you customize it. Consider whatever content would be most beneficial to your email recipient, and then send only that. Others will appreciate it.
Conclusion
The appropriate community, the right individuals, and the right content are the three most essential requirements for increasing your online reputation and shares. Connect with everyone you know, be thoughtful and only give helpful information, and cultivate those relationships, and you’ll have a healthy sharing system in no time.