Do you realize that all of your social media activity is storing a wealth of data? It’s the data from your social media accounts. All of your posts, the interactions they elicited from your fans, the comments you responded to, and other activities add helpful information. This one-of-a-kind data will help your social media marketing and online reputation in a variety of ways. So, I’ve outlined all of the reasons why you should monitor your social media analytics, as well as the social media tools you can use to do so.
Audience Understanding
Using social data to understand your audience better will benefit you in a variety of ways. Analyzing your previous posts, for example, will assist you in determining what the right time to share is. The importance of timing in social media marketing cannot be overstated. Your posts will drive more interest, traffic, and sales if you post while your fans are online and at their most active. As a result, you should analyze your social data to determine the right time to post on social media. Some social media platforms have built-in analytics that makes this easy. You will find it on Facebook by going to the ‘Comment’ section with your insights. At the top of the screen, you’ll see two graphs. They’ll show you when most of the page’s fans are online on specific days and times. The reach of your content will be high if you post it at these times.
Best Social Networks
Not all social media platforms can be ideal for you. Just because Facebook and Instagram have over 2 billion and 800 million users, respectively, doesn’t mean they’ll get the best results. Smaller networks, such as Pinterest or Flickr, may be able to assist you in better executing your plan. Experimentation and using your metrics to measure how much interaction, traffic, and sales you’re getting are the only ways to validate which social networks function best. This information can be used to concentrate on the social networks beneficial to you and exclude those that aren’t. You can also use the information to prioritize how much time you spend on any social media platform. More time can be spent on the top-performing networks, and less time is spent on the networks that produce minor results—using a social media dashboard tool like Cyfe to find out which social networks drive the most interaction. It links to many social networks, and you can compare results by combining data from all of them into a single dashboard. Cyfe also has a function called mashups, allowing users to combine data from various social networks to create a single graph that compares results.
Better Content
You’ll learn what content produces the best results if you monitor your social networks. You’ll be able to see if photos, links, or videos perform better on social media sites like Facebook and Twitter. You will see what types of images perform best on visual-centric networks like Pinterest and Instagram. You can use the analytics on your social media profile to find out what content is performing best. Some social networking platforms, such as Facebook, have built-in analytics that shows which media styles perform better. It can be found in the ‘Posts’ section of your Facebook analytics. You can also use analytics to see how successful your blog is. You will see the content is shared the most, how many visitors each social network receives, how much time they spend on the site, and how many of those visitors turn to subscriptions or sales. You can use a tool like Buzzsumo to review the output of your content on social media. You can also use Google Analytics to restrict the amount of traffic a social network generates. Other metrics shown by this tool include the amount of time these visitors spent on your site, the number of pages they viewed, the bounce rate, and so on.
Understand Competitors
Competitors are developing content and implementing social media tactics as well. As a consequence, they will have their results. You can find out what is working and what isn’t if you analyze this info. It will assist you in avoiding the errors they make and focusing solely on tactics that produce results. Similar Web will help you find out which social networks are most effective for your competitors. Simply paste the URL into any website, and it will show the percentage of your site’s traffic that comes from social media and the social networks that drive it. Then, using Cyfe and Buzzsumo, you can spy on your competitors’ top-performing social media and content. You can, for example, build an Instagram widget on Cyfe and choose to monitor a competitor’s account rather than your own. You enter their username and select a metric. You can choose top posts based on ‘Likes,’ and you6 can see them. Each post has a link that will take you to the Instagram post, where you can take a closer look.
Better Strategy
You won’t come up with the right idea on the first try. You’re likely to make a few errors and use ineffective strategies. However, if you regularly examine your social media analytics, you will identify these errors. As a result, when you refine your plan, you can both eradicate and strengthen them. Any decent social media analytics tool will suffice in identifying these errors.
However, you can also use social media listening to assess the effect of your approach on people. “The process of monitoring online conversations to learn what people are thinking about a particular brand, industry, individual, etc., and using the insights as a business leverage” is the definition of social media listening. You will see what people are thinking about your company online in real-time if you use social listening. This will help you fine-tune your approach so that you can engage with current and future customers more effectively. You may use a platform like Sentient to carry out social media listening. Simply create an account and enter keywords such as your product name, company name, and other related terms, and the app will monitor and list all mentions. It will also present the information as graphs. This information can be used to improve the plan and develop better content in the future.
Campaign Performance
After you start a social media campaign, you can track it regularly. You should check to see if everything is going as planned. You can change your campaign and correct it if things aren’t going as planned. You may also nip it in the bud if the effects are incredibly harmful. You can do this by conducting a sentiment analysis of campaigns with a tool like Sentione to see whether they have a positive, negative, or neutral effect. Then you will decide how to proceed. Now is the time to devote more attention to your social media analytics.
Conclusion
As you can see, there are several advantages to using your social media analytics. It will help you increase your visibility in the short and long term. Data from your analytics also ensures that you get more bang for your buck. To get the best results, make sure you’re using the right tools to monitor your analytics and that you’re only tracking the metrics that are most important to your business. At the end of the day, it will improve our online reputation and so much more!