When it comes to developing a brand, it can be a lot like raising a child. Before you dismiss this, let us explain. When you are raising a child, it takes a lot of teamwork, care, effort, and above all else, time. The same can be said of any brand or business. Additionally, it can take an enormous amount of time to see it fully developed. When you are growing your brand, you need to create many different strategies on dozens of different platforms. Then you have to pick the right moment to execute your plan. When you see these viral videos, they could have taken months, or years, to develop.
To ensure that you and your time are on the right path, you need to develop a plan. Doing so means you are going to have to manage your time efficiently. Make sure that you distribute the workload across all members of the team to guarantee you are getting the best possible work from each participant.
We can hear you now, wondering how this ties into online reputation management. In the article below, we will make it abundantly clear just how this is relevant to your reputation management needs. If you are looking for a way to not only advance your brand but to manage your reputation, then look no further than the tips below on adequately maintaining your time.
Make a Calendar
A calendar is an answer to most of your problems. How? Well, by making a calendar, you will be able to layout the plan you want to execute. It is vitally important that you ensure this is a calendar that works for your company or brand. It would make no sense to have a calendar that you cannot live up to. Instead, evaluate the amount of time and personnel that you have, and tailor fit the schedule to your unique situation.
Once you have laid this plan out, you are going to want to make shareable to the team. This will allow everyone working on the project to know when the deliverables are due. Doing this will make it, so there are no excuses if a deadline is missed.
In the grand scheme of online reputation management, this should rank the highest on your radar. Everything that you do is monitored and tracked on the internet. That is not meant to be as doom and gloom as it may sound. The point is, you need to develop a cadence to your projects so that the Google algorithms can pick up on that. It will help with moving you up to page one.
Automation
Much like you do in your real life, you are going to want to automate as much as you can. Doing this is not going to be something that you will be able to do right away. You are going to have to make sure you have done proper research first. By this, we mean you are going to need to use an analytics tool that you have and find out when your posts are most well-received.
For instance, we find that our best time is between 6 am and 7 am from Monday to Friday. This is when our customers are getting up to start the day. Find what time works best for you and replicate this as much as possible.
As we said above, Google will pick up on when you post and reward you accordingly when you keep with the cadence you have presented them. It doesn’t matter too much what the rhythm is, just that you continue with it. However, we would like to let you know it is best to have posts made every week at the bare minimum.
Essentials
We are going to be talking more about the inessentials. Meaning, if you don’t need to do something, you need to remove it from your list of tasks. That is where the calendar comes in handy. It will allow you to observe all the tasks you intend to undertake. Anything that can be omitted should be.
When you are creating content, it should be of the same variety. Meaning, if you are in the shipping business, it would be beneficial if you stuck to that when making your content. Anything else is not only a waste of your time but, more importantly, your customers time. Going off-topic is never a good idea. However, there is something that can be said about having a smart ad campaign to pique the interest of potential customers.
Make Your Customers Do the Work
One of the greatest gifts to internet reputation is the gift of social media. It has been reported that more than 95% of people follow at least one brand. This can be on any platform. Make sure that you have your presence on as many as you possibly can.
User-generated content is the driving force behind most social media posts. In other words, you find out what your customers like, and you continue to repeat it. The more posts they like, the better your reputation will become. The reason is that many people will share your posts and entice their friends to use your brand or product. That is this generations version of “word of mouth advertising.”
When you are attempting to maintain or increase your reputation, let your customers speak to you. You will be able to discern what they like and provide them with the content they want to see. Just remember, each social media platform has its niche.
Repurpose
There is no reason to reinvent the wheel. By this, we mean if you have content that worked in the past, you can try to modernize it and use it again. Additionally, you can use the same content on multiple platforms. Just remember, each platform may respond differently. Make sure to test the waters before opening the flood gates of harmful content on the wrong platform.
Conclusion
Time management is the number one thing that we preach when customers as what the best tool for online reputation management is. You can almost ignore all other “tools” and go with this. However, you need to make sure you and your team are on the same page. We hope this has helped assist you to further your brand and manage your online reputation.