digital reputation

It is a well-known fact that before a person does business with a company, they will have done a Google search of your name. That means if you are a start-up business, the first few reviews can make or break your company. Depending on how long you have been in business will determine if you […]

You may only know a few, but hundreds, if not thousands, of social media platforms, are on the internet. One such social media platform that has become more and more attractive to companies is Instagram. The venue boasts over a billion active users. For this reason, it is not a surprise that businesses are increasing

If you haven’t noticed, COVID is still dominating the headlines some eight months after it was discovered being spread across the world. This has caused widespread panic for the general population as well as business owners. To help ease the stress, both individuals and companies have taken every opportunity to make a difference in any

COVID-19 is still sending waves of closures around the world. Not only has the pandemic caused widespread disruption in the manufacturing industry and caused significant dips in stock markets, but it has also had many events and concerts delayed. Additionally, there are many businesses in fear of their online reputation as a result of something

It is a basic understanding by most people that once something is on the internet, that it is there forever. While in many cases this may be true, it isn’t always the case. When something gets removed from the internet (more specifically Google), it is known as de-indexing. Currently, there are only a few reasons

With each passing year, Google and the internet, in general, become more and more relevant in our daily lives. Thus, the importance of an excellent online reputation becomes increasingly more critical. The vast majority of the world has easy access to the internet. That makes negative content more accessible than ever to locate. Positive and

As the days, weeks, and months continue to tick away on this COVID-19 pandemic, more and more businesses are suffering from their online reputation. No other industry has taken quite as big a hit as the Senior Living industry. Nearly daily, we are told about another retirement home reporting an outbreak of COVID-19 cases. While

Ask anyone, and they will tell you that the internet is an incredibly powerful place. In a matter of seconds, you can destroy your online reputation. Most business owners fear the internet because it can ruin a once-great reputation with just one blunder. For that reason, most of them are on the lookout for remedies

Online reputation is now more critical than it ever has been. The reason is that people are trusting company’s less than they ever have. The reason is not due to anything other than our current situation. In a study performed by Canvas8, it showed that there is a global decline of 11% in trust of

Have you ever looked at a Google search results page and noticed that there is a result that appears before the first result? It is not part of the ranked results, yet it is. This is what is called position zero. Position zero is commonly referred to as a featured snippet. As far as SEO

If you own a growing business, you need to build an internet reputation. This can inspire confidence and help you establish a fantastic relationship with potential customers. Earning your customers’ trust will take a lot of work. Make use of your time and hard work by reaching a point in which your clients start thinking

There are many articles on the internet that refer to digital footprints. I have even had articles that mention them as well. Over the past few months, I have received numerous messages asking just what a digital footprint is. So, I decided today I would answer all the questions you may have regarding your digital

The COVID-19 emergency has quickly made organizations worried about the future of their brands. This crisis also allows corporations to re-evaluate, re-plan, and straighten out their objectives and goals. In the long run, this will boost their online reputation, and they will become more reliable than ever. Businesses need a proactive plan. They will need

Anyone who has spent more than a few minutes online knows they will need a search engine to find something on the internet. There are a lot of different ways that you can go about this. Today, I am going to focus on the two leading search engines – Google and Bing. Of all the

An excellent online reputation is worth a lot more than a lot of people may realize. When you have an excellent reputation, you tend to have an increase in trust for your brand. This increased trust garners increased profits as well as more talented applicants wanting to join your company. Additionally, you will have the

In recent years, recruiters have turned to different ways of getting information on their prospective employees. Studies show that as many as ninety percent of all recruiters surveyed indicate they do “Google” candidates prior to meeting them. Just under fifty percent of them say they rely on what they read when they are choosing an

Being transparent with your customers simply means being open and honest with them and not hiding any important facts or details. In business, this simple act can boost your online reputation and garner more customers than ever. A recent study found that over 90% of customers say they are more likely to be loyal to

Have you ever driven by a billboard, read an online advertisement, or seen a spelling or grammar error in a magazine? As consumers, we expect businesses to provide us with ads that are equally informative, entertaining, and free of grammatical or spelling errors. Seeing spelling mistakes or grammatical errors can quickly make a person think

In these times of essentially needing to be connected to the internet, it has become more critical than ever to be mindful of your online privacy. Failure to do so can lead to a loss of money or even your online reputation. You should always be cognizant of what you are doing on the internet

It may seem that repairing your online reputation might be a lot of work, but it doesn’t have to be. There is a simple but elegant way to change the conversation surrounding your name – blogging. Blogging can be an effective way to turn the tides because of the emphasis the Google places on created

Questioning the power of social media is akin to asking the importance of oxygen in our lungs. No longer is social media a want. It is now very much a need. We even need it to manage our online reputation. It is hard to imagine a world where you could not connect with your family,

The internet is highly competitive—one of the most competitive places in Google—more specifically, Google Ads. When advertisers want to introduce a new product or service to online customers, they create catchy Google Ads. These ads not only boost their online reputation but connect them to their customers. Of the more than $130 billion that Google

As I am sure you are aware, SEO and online reputation management go hand and hand. The more that SEO evolves, the harder it becomes harder to manipulate. Likewise, as SEO becomes harder to manipulate, the harder it is to clean up a negative reputation — or proactively build a more positive reputation for that

Scams are nothing new. The first scams date back to the late 18th century. People in business were contacted by an individual supposedly wanting to smuggle a prominent person out of a Spanish prison. Like modern scams, there was a promise of large amounts of money for a small amount of money to “grease the

It has been more than a few years now that we have all known that customers are more than serious about writing online reviews. They use this tool as a way to inform others about their online and offline purchases. More than 95% of customers will check out reviews before they make a purchase. Of