online reputation management

Online reputation is now more critical than it ever has been. The reason is that people are trusting company’s less than they ever have. The reason is not due to anything other than our current situation. In a study performed by Canvas8, it showed that there is a global decline of 11% in trust of […]

Have you ever looked at a Google search results page and noticed that there is a result that appears before the first result? It is not part of the ranked results, yet it is. This is what is called position zero. Position zero is commonly referred to as a featured snippet. As far as SEO

If you own a growing business, you need to build an internet reputation. This can inspire confidence and help you establish a fantastic relationship with potential customers. Earning your customers’ trust will take a lot of work. Make use of your time and hard work by reaching a point in which your clients start thinking

There are many articles on the internet that refer to digital footprints. I have even had articles that mention them as well. Over the past few months, I have received numerous messages asking just what a digital footprint is. So, I decided today I would answer all the questions you may have regarding your digital

The COVID-19 emergency has quickly made organizations worried about the future of their brands. This crisis also allows corporations to re-evaluate, re-plan, and straighten out their objectives and goals. In the long run, this will boost their online reputation, and they will become more reliable than ever. Businesses need a proactive plan. They will need

Anyone who has spent more than a few minutes online knows they will need a search engine to find something on the internet. There are a lot of different ways that you can go about this. Today, I am going to focus on the two leading search engines – Google and Bing. Of all the

An excellent online reputation is worth a lot more than a lot of people may realize. When you have an excellent reputation, you tend to have an increase in trust for your brand. This increased trust garners increased profits as well as more talented applicants wanting to join your company. Additionally, you will have the

In recent years, recruiters have turned to different ways of getting information on their prospective employees. Studies show that as many as ninety percent of all recruiters surveyed indicate they do “Google” candidates prior to meeting them. Just under fifty percent of them say they rely on what they read when they are choosing an

Being transparent with your customers simply means being open and honest with them and not hiding any important facts or details. In business, this simple act can boost your online reputation and garner more customers than ever. A recent study found that over 90% of customers say they are more likely to be loyal to

Have you ever driven by a billboard, read an online advertisement, or seen a spelling or grammar error in a magazine? As consumers, we expect businesses to provide us with ads that are equally informative, entertaining, and free of grammatical or spelling errors. Seeing spelling mistakes or grammatical errors can quickly make a person think

In these times of essentially needing to be connected to the internet, it has become more critical than ever to be mindful of your online privacy. Failure to do so can lead to a loss of money or even your online reputation. You should always be cognizant of what you are doing on the internet

It may seem that repairing your online reputation might be a lot of work, but it doesn’t have to be. There is a simple but elegant way to change the conversation surrounding your name – blogging. Blogging can be an effective way to turn the tides because of the emphasis the Google places on created

Questioning the power of social media is akin to asking the importance of oxygen in our lungs. No longer is social media a want. It is now very much a need. We even need it to manage our online reputation. It is hard to imagine a world where you could not connect with your family,

The internet is highly competitive—one of the most competitive places in Google—more specifically, Google Ads. When advertisers want to introduce a new product or service to online customers, they create catchy Google Ads. These ads not only boost their online reputation but connect them to their customers. Of the more than $130 billion that Google

As I am sure you are aware, SEO and online reputation management go hand and hand. The more that SEO evolves, the harder it becomes harder to manipulate. Likewise, as SEO becomes harder to manipulate, the harder it is to clean up a negative reputation — or proactively build a more positive reputation for that

Scams are nothing new. The first scams date back to the late 18th century. People in business were contacted by an individual supposedly wanting to smuggle a prominent person out of a Spanish prison. Like modern scams, there was a promise of large amounts of money for a small amount of money to “grease the

It has been more than a few years now that we have all known that customers are more than serious about writing online reviews. They use this tool as a way to inform others about their online and offline purchases. More than 95% of customers will check out reviews before they make a purchase. Of

Nobody’s perfect. That being said, online reputation mistake can and will happen. The question is, how can you catch these mistakes before they happen? Whether you are a business that is just starting or a long-time business, growing your business can be quite challenging. Add the internet age to the mix, and you have a

Fear and misinformation can spread like wildfire online, especially when it comes to COVID-19. However, there are steps that you can take to effectively manage your online reputation and defend your brand’s reputation. As the coronavirus makes its way around the world, it is becoming increasingly more important than ever to be a source of

As the Coronavirus (COVID-19) continues to spread, it’s causing more and more damage beyond just our health and wellbeing; schools have long since been closed, an increasing number of businesses are closing, the stock market is in chaos, and people are resorting to some extreme precautions to protect against the virus. During these times of

Over the past few weeks, companies have been having to handle many different regulations handed down by government officials. These regulations can range from reducing the number of people allowed in your building, operating during certain hours, or closing your doors temporarily. None of these things are what any business wants to do. However, to

A university’s reputation has continually been crucial. There are many schools that have become household names over the years. Schools such as Oxford, Yale, Harvard, Duke, etc. rely on their name to recruit quality students as well as professors and athletes. Maintaining a positive online reputation is the cornerstone of any great university. Today is

With social media the way that it is today, you could go from an excellent reputation to a lousy reputation overnight. If you are looking for a simple way to repair your online reputation, keep reading. Having a strong online reputation is essential for every business to be successful. Harnessing the power of social media

In today’s fast-paced world, we are often more concerned with access to information than we are about releasing private information to others. When you download a new app for your mobile device, it is not uncommon for the app to ask you for things such as your name, the names of your friends, your age,

In terms of marketing and the internet, Google My Business is not that old. Released in 2014, this valuable, free marketing tool has made its mark on the internet. Any local business or chain store can interact with their customers using this platform. Additionally, Google My Business can improve your online presence and online reputation