In today’s fast-paced world, we are often more concerned with access to information than we are about releasing private information to others. When you download a new app for your mobile device, it is not uncommon for the app to ask you for things such as your name, the names of your friends, your age, […]

In terms of marketing and the internet, Google My Business is not that old. Released in 2014, this valuable, free marketing tool has made its mark on the internet. Any local business or chain store can interact with their customers using this platform. Additionally, Google My Business can improve your online presence and online reputation

A reputation is not something that is built in seconds. However, it can be destroyed in that amount of time. Benjamin Franklin famously said, “It takes many good deeds to build a good reputation — and only one bad one to lose it.” Likewise, Warren Buffett noted, “It takes 20 years to build a reputation

Does it seem like you are having significant problems with your web content? Is your blog a little less successful than you hoped it would be? The path to becoming a great writer is no easy task. This is the reason that you must study the ways in which you can optimize yourself as a

The manner in which customers find and select a business has changed dramatically in recent years. About 30 years ago, consumers would need to talk to family and friends to find a company that fits best for them. When search engines came into the picture, it was much easier to find businesses in your area.

Everyone knows that it takes 25 times more money to earn a new customer than it does to retain an existing customer. However, there is another side of this statistic that is not often discussed and commonly overlooked. Due to costing less to sell to current customers, they are your most valuable commodity when it

Do you find building your personal brand a bit tricky? Don’t worry! If you follow my expert advice, you can make your online reputation soar. What may seem like a locked door can be opened with the right key. In this article, I am going to provide you with the key to success. Before I

If you have been in business for more than a minute, you have no doubt received a negative review. Whether that review was warranted or not is a different topic. Suffice it to say, there are people out there that want to have their opinion heard. Some of the reviews come from people that are

I do not doubt that you realize just how important it is to protect your brand’s identity. Especially considering how hard you work to establish it in the first place. There is an unlimited number of ways that your competitors can violate your brand’s identity. I will be showing you several different cases where a

The holiday shopping season is in full swing. With just a few short days and one weekend left in this year’s window, you are no doubt geared up to make it the best year ever. We wish you the best of luck in your Q4 totals. However, we need you to take a break from

Since first introduced to the public in 1989, the internet has been growing exponentially. Just seven short years ago, approximately 2.2 billion of the 6.9 billion people on the planet were estimated to have and use the internet on a regular basis. That represented just 32% of the world’s population. Today, it is approximated that

Much like the rest of the internet, Facebook is always making changes. We suppose it is always to have the most relevant pages to be the most viewed. Doing this makes content providers and influencers regularly update their content instead of posting the same old stale stuff. If Facebook is a platform you choose to

A cohesive approach to social media management is your best bet when attempting to strengthen your online reputation management (ORM). A reliable, combined social media management tactic guarantees stable brand messaging and better engagement with customers across all social media platforms. It may seem evident to make sure you set up social media accounts and

What does it mean to build your reputation? We are not talking about your brand recognition, nor are we talking about your ability to provide a product or service to your customers. While these are essential things, reputation is something that means so much more to a customer. In fact, more than 90 percent of

For over a decade now, people from all walks of life turn to the internet when they want to learn more about a person or a company. This is also a fact that remains constant regardless of age. When people are looking for more information about a company, they are looking for reviews. Many different

When internet reputation companies start doing work for their clients, they tend to focus on social media. The reason is that social media is the way people get their news now. Anything that you put on social media has the potential to be seen by millions of people in a short amount of time. Never

In just under five years, voice search has become the hottest technology to have since smartphones hit the market. New platforms are hitting the market consistently because everyone wants a piece of the action. First, we had smartphones that could recognize voice commands (i.e., Siri, Cortana, and even Google Assistant). Now, we have small devices

One part of the broad spectrum of online reputation management is ensuring that your company has an extensive search footprint. This footprint will be the way that your customers can find and research your brand. Videos can be a handy tool for managing your online reputation. As we have mentioned in multiple posts about negative

When it comes to social media giants, few are more prominent than Facebook. They boast 2.41 billion active users a month around the world. Therefore, it should come to no surprise to anyone that top reputation management companies advocate for the use of this platform to their clients. Using Facebook aids in building brand awareness

Think back to the last time that you purchased something. This can be either online or offline. How exactly did you decide what product you were going to buy? The truth is, you probably based your decision on what reviews said about the product. You may have even found a few negative reviews which caused

The quality of your profile picture is vitally important. When it comes to online interactions, a lot of people look for a photo in the profile. This is not to look at the pictures; it just lets them know you are serious about your page. We are sure that when you are scrolling through pages,

It is highly unlikely that you are the only one in the world with your name. This may be true even if you think your name is entirely unique. With an estimated 7.7 billion people in the world, the chances are better than the lottery that you share your name with someone. Online reputation management

Much like the offline world, the world of online reputation management is not exactly fair. You may use the best practices, but that does not mean that your competitors will be. So, in addition to making sure that you’re doing everything to ensure that your customers are supplied with a realistic view of what your

A common mistake of many businesses is the assumption that online and offline marketing are separate. You must remember that many of your customers exist in both worlds at the same time. The more that you can think comprehensively, you will find that you can use each to drive traffic to the other. Online reputation