While summer may be drawing to an end, hotels and hotel managers should not fret. Not only will summer return sooner than you think, but the busiest travel days are also yet to come this year. Yes, summer is a time where a lot of people travel, but the holiday season comes in a very […]

It isn’t a big secret that online reviews are becoming increasingly more important to measure the success of a business. In fact, they have become one of the significant ways that a company can measure itself against another business. It used to be that if you had more stores, more revenue, and more clients, you

This may not seem like the correct place for a topic on machine learning but trust us it is. Machine learning can influence several different aspects of the internet. This machine learning is responsible for autocomplete and the advertisements that you get when you are surfing the web. It is for this reason that we

As far as online reputation management is concerned, it doesn’t matter if you are a local hardware store, a stay at home mom, or a doctor. When people can write a review about you, they will. One group that is just now starting to see the reviews coming their way is doctors. In a recent

When it comes to developing a brand, it can be a lot like raising a child. Before you dismiss this, let us explain. When you are raising a child, it takes a lot of teamwork, care, effort, and above all else, time. The same can be said of any brand or business. Additionally, it can

On the most basic level, domain names are essential because the addressing scheme on the internet is not that efficient without them. Every computer in existence has what is called an Internet Protocol (IP) address. This IP address is a unique string of numbers. Think of it as the address on your house. The difference

If you think your brand is what you say it is, you are sorely mistaken. Your brand is what Google says it is. That should show you the impact that Google has on the world as a whole. Released in 2006, Google quickly became the end all be all of search engines. They garner the

Any company that can ride out a public relations (PR) crisis successfully knows that there are many reputation challenges that can provide them with hidden marketing opportunities. Having the knowledge of combining confidence and humility can be the things that a company need in order to turn the PR disaster into something they can thrive

In this day and age, if you do not have a plan for proper and effective marketing you are going to fail. It does not matter if we are talking about business or personal. Today, we are going to focus on your personal marketing plan. To start off, we are going to explain to you

In the world of online reputation management (ORM), your social media accounts play a major factor. There are many people that have a great social media presence and they should be rewarded for their efforts. When you look at their profile it is absolutely amazing. They constantly engage with people and there is rarely, if

When you start to work on your reputation, you think of many different things. Usually, this is done when you are brainstorming ideas. However, there is probably one thing that you have forgotten about – images. Obviously, you remember to have and make images, but putting images up is not good enough. There are wasted

You may be wondering what augmented reality (AR) has to do with online reputation management (ORM). Well, the truth is, a lot. Augmented reality is a digital overlay for the world around you. It is not just the visual of seeing people the way you want to see them in their everyday life. It also

When it comes to your online reputation, it is important to make sure that you periodically check how you are doing. This can be once a month, once a quarter, bi-annually, or even once a year. Whatever you decide, you need to keep on schedule. The reason for this is you will get a feel

In this day and age, so many of our actions are done on the internet. That means that now, more than ever before, it is vital that you have a strong online presence. However, as with anything online, you are going toned to know how to protect yourself at the same time. So, in this

We need to talk about your online reputation. If you are a business owner, it is important that you make sure that you have the best possible reputation. Not only offline, but online as well. The worst thing that could happen to you is that you get a bad online reputation and lose money as

There is a question that gets asked of us quite often. That question is “How long will it take?” In a short answer, it depends. The long answer is, it depends. That may sound somewhat cryptic, but it is the truth. You may not want to hear that but, again, it is the truth. So,

Every year, more than 500,000 companies will open their doors for the very first time. In two years or less, 30 percent of them will be closed. In five years, at least 50 percent will fail. Looking out ten years will see that just one-third of them will survive. That means that if you were

If you are in the world of search engine optimization (SEO), you will no doubt be trying all the latest and greatest ways to boost your ranking on search engine results pages (SERPs). However, keeping up with these latest trends can be quite time-consuming. The main reason for having such a difficult time is due

When it comes to looking for plugins and extension to maximize your SEO, it can be a bit overwhelming. If you simply type in plugins or extensions for SEO into a search engine you will get millions of results. Some will be helpful, others will not. To help you weed through the trash and find

Before the creation of the internet, the only way to get your name to the public was through word of mouth and basic marketing strategies. This meant that you had to have an engaging television ad, print ad, and radio ad. Some companies would even take it a step further and use billboard ads, but

In marketing, social media can either be your best friend or your worst nightmare. It is easy to overthink what you are actually trying to accomplish. That is why we must take the time to evaluate the true advantages of using Facebook as a marketing tool. You could certainly pay hundreds of thousands of dollars

Using strategic online reputation procedures is a great way to first analyze what the strengths and weaknesses are for the company for a better understanding of the company, in order to then implement changes that will eventually improve the brand exponentially. From online reviews and even star ratings for better feedback in order to keep track businesses are

For any type of enterprise, it is common knowledge that the spending allowance, as well as the time being allocated on a daily basis, is unfortunately very much limited. The importance of maximizing the return for the work and efforts being put into any campaign cannot be overemphasized. “Time is money” is a very common

The Importance Of Search Engine Optimization  When it comes to reputation management online it cannot be fixed with a magic wand that will be applicable to all companies. No two companies are the same; every company is different and every organizational structure differs. You can therefore not apply certain procedures and structures to two or