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When you are trying to gain popularity and boost your online reputation, it can be challenging to know where to turn next. I always suggest that my clients start a podcast and talk about things that interest them. The problem is these podcasts come at a cost. To absorb some of that, you need to […]

With 2020 fulling in our wake, we can now focus on trends for 2021. I usually like to get my predictions and advice well in advance of the new year, but with the ever-changing world we were living in, it just didn’t seem practical. It is my hope that over the next few paragraphs, I

To say that COVID-19 has reshaped and redefined the world as we know it would be the biggest understatement of the century (yes, I realize we are only 20 years into this century, but please bear with me). Not only are business leaders and marketers having to rethink the way they advertise their product, but

No matter how hard your business is working to sell its goods and services, most clients will look up your company’s online reputation before making a buying decision. In fact, in recent years, the number of people that rely on online reviews has gone from roughly 80% to a staggering 98%. That’s right, 98% of

With over a billion users and ample traffic to make it the third most popular website worldwide, except for Google, YouTube beats out all other search engines. Combine that with Google’s general search results integration on YouTube videos, and you have a popular search engine that can not be ignored. I’m going to show you

There are currently over 1.8 billion websites worldwide, and 1/3 of the websites are actually decent websites. One online, you can see the competition for an excellent online reputation that a business has. A company that launches its site’s ultimate objective is to market the product or service to the largest audience possible. It is

What is Google My Business? The Google My Business tool is something that business owners can use for free. This can be used in conjunction with Google Search, Mobile Search, Local Search, and Google Maps to monitor their online presence through the Google suite of websites. It enables you to build, validate and edit a

You are not the only one that is adding to your digital footprint. This article offers ways to shield anyone who would threaten your online profile. What Is Online Profile Defense? Your business and its executives’ online profiles are vulnerable to attacks from various threats. Since online reputation has such a significant effect on your

In general, when most people purchase clothes or appliances or food, they consider something that affects their decision to buy that specific item from that particular business. It could be an emotion, an image, or a value. That something is the prestige of a company. This lets the shopper know what to expect from the

They say the best defense is a great offense. The same goes for when you are dealing in the world of online reputation management. In other words, if you are not already actively managing your brand’s image, then you are already three steps behind the other guys. Reputation issues can quickly turn the story of

Anything an individual or company does is highly visible and open to the public in the information age. Building an online reputation takes several years, but everything you worked for can be gone in just one minute. The amount of information accessible on the internet is staggering, and there is no practical way to manage

Thanks to the internet, we cannot review a vast number of products in a very short period of time. Whenever someone has a question about a product or service, their first instinct is to head to the web browser of their choice. They type in a few words, and in the blink of an eye,

When you have adverse information that has been said about you, reputation management is not reputation repair. When you are defending yourself from possible malicious threats, it is not reputation protection. As they claim that a strong defense is the best offense, reputation management might be the best for you. Here are ten signs for

It is a well-known fact that having a Wikipedia page dedicated to your name, brand or company is a great way to boost your online reputation. Just know that there may be several negatives that go along with every positive on the internet. Over the course of this blog, I am going to explain several

Why some company representatives feel that the fastest way to the top is to trash the competition is beyond me, but more and more do it every day online. Whether it’s review pages, blogs, or even Facebook, no one seems to be exempt these days from fake reviews or comments. Not only can these negative

There are more than 40 million business pages currently running successfully on the internet. These companies are doing their best to bring more clients and raise their likes and followers. It is not enough to get followers and likes on your page. To bring consumers to your business, you need to build a relationship with

Corporate credibility is generated by different variables that alter public opinion over time. These variables include search engine results, news articles, social media updates, feedback, and other public comments. All of which play a role in your online reputation. It was relatively easy to boost your credibility before Google. Companies can rely on individuals to

If you are new to the business world or have just started your business, it is essential that you know that building your online reputation is a time-consuming task that can become quite overwhelming. Building your reputation from the ground up will be the most daunting task you have ever experienced. The main reason for

It is a well-known fact that before a person does business with a company, they will have done a Google search of your name. That means if you are a start-up business, the first few reviews can make or break your company. Depending on how long you have been in business will determine if you

You may only know a few, but hundreds, if not thousands, of social media platforms, are on the internet. One such social media platform that has become more and more attractive to companies is Instagram. The venue boasts over a billion active users. For this reason, it is not a surprise that businesses are increasing

If you haven’t noticed, COVID is still dominating the headlines some eight months after it was discovered being spread across the world. This has caused widespread panic for the general population as well as business owners. To help ease the stress, both individuals and companies have taken every opportunity to make a difference in any

COVID-19 is still sending waves of closures around the world. Not only has the pandemic caused widespread disruption in the manufacturing industry and caused significant dips in stock markets, but it has also had many events and concerts delayed. Additionally, there are many businesses in fear of their online reputation as a result of something

It is a basic understanding by most people that once something is on the internet, that it is there forever. While in many cases this may be true, it isn’t always the case. When something gets removed from the internet (more specifically Google), it is known as de-indexing. Currently, there are only a few reasons

With each passing year, Google and the internet, in general, become more and more relevant in our daily lives. Thus, the importance of an excellent online reputation becomes increasingly more critical. The vast majority of the world has easy access to the internet. That makes negative content more accessible than ever to locate. Positive and