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Online Reputation and your company A company’s reputation has always been incredibly important to their overall success, growth and viability, but it has become even more in recent years. There was once a time when a company’s reputation was largely determined by what was presented in mainstream media, something over which they could have a […]

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Reputation Management Case Study I once presented a marketing case for my students at John Molson School of Business. I was thinking of sharing some of the facts of this marketing case here on our blog. Often times, we witness companies crossing a line or simply going to far when trying to protect their trademark

Reputation Management Agencies vs. Search Engine Marketing Agencies When you consider that reputation management agencies mostly do work related to organizing the prominence of certain search results of others, you may ask yourself how are these reputation management experts different than SEO providers. The search community has woken up to the fact that the topic

Reputation In the Future Is A Scary Thing….   We are all in this together! Knowing that as you read this, vast amounts of digital records are being developed on every individual, down to the websites you visit and the links you click on. In fact, a growing underground economy of archives and data-storage sites

The theoretical understanding of how reputation works remains shallow even if there has been interest in this area by Public Relations specialists and those who have decided to make a career out of online reputation management. Being among the latter, I feel there is a new era upon us, where reputation will mean much more

The most important marketing headlines in recent years for the healthcare industry is patient experience (PX). As competition in this lucrative market heats up, improving PX has become a primary focus for practitioners.   Survey Says… Healthcare consumers have started to weigh in on everything from service, courtesy, hospitality, fee fairness and overall care quality

Prominence has an inherent bias. There is abundant evidence that the way options are presented can significantly influence people’s choices, and more prominent options could be favored disproportionately. For example, Ho and Imai (2006) and Meredith and Salant (2007) observe that being listed first on the ballot paper can significantly increase a candidate’s vote share.

We’re now in the social media age, where most of human interactions are started on Facebook and consummated on Snapchat. To put this in perspective, Facebook currently has nearly 2 billion monthly users or at least 25% of the world’s population, while Snapchat has 158 million active daily users. In this golden age of social

Most consumers today research a business’ online reputation prior to deciding whether to partake of that business’ products or services. A portion of this research may be based around what the business has to say about itself and its products or services, but often the majority of this research is based around what other consumers

When a potential customer or client searches for specific services or products, they are often presented with mixed results–blog posts, articles, images, news and video. While catchy blog posts, articles and press releases may catch some readers’ eyes, videos are quickly becoming the best way to capture and engage the attention of many members of

A positive online standing will help boost your brand’s legitimacy and credibility. Unfortunately, many businesses make serious mistakes when handling their internet reputation. Simply put, consumers will not patronize a business that they don’t trust. The fastest way to lose credibility among your potential clients and customers is to mishandle your online reputation. Unfortunately, this

Facebook provides companies with great advertising potential. Using this platform to improve your reputation, however, requires you to follow some guidelines for the best results. Do you know anyone who doesn’t have a Facebook profile? If so, it’s likely limited to less than a handful of people. This makes the social media platform a great

Though they are related, public relations and online reputation management are two separate undertakings. Keep reading to learn more about these different marketing aspects. What comes to mind when you think of PR? If you are like many people, you may think of media interviews, press releases, and promotions. Now ask yourself what comes to

While social media is a great addition to your marketing campaign, it should not be your main source of customer service. As such, it is essential that you set up proper customer support. In our increasingly fast paced world, what have your tried in order to stay on the cutting edge of your industry? In

If your business is on a budget, but experiencing a problem with your internet reputation, there are several ways to manage the crisis until you can get help. Keep reading to learn more.   As a business owner, you are likely aware of the countless review websites where customers can comment on your products or

The Internet is about to get complicated. 

You’re probably familiar with standard domain suffixes that denote websites belonging to specific countries and governments. .ca, .gov, .uk, and .com are just a few commonly recognized domain suffixes in existence today. I.T. specialists had to configure all these domains to work with e-mail servers, operating systems, Internet

The Age of Online Reputation Management The age of selling yourself online is dead, well in a way. The keys to online reputation management (ORM) are now about obtaining social and knowledge authority that is authentic and that delivers an emotional connection with your target audience. The online reputation brand (ORB) is your amplified visibility

In 2016, a CEO of a growing company, startup, small business or established enterprise, cannot afford to take a back seat on their online branding and PR. As the company’s best salesperson and visionary, they have to be front and center. As a CEO, there are many things you can do online to help promote

If you are a CEO, executive, C-level professional or industry influencer, managing your online reputation is very important. Because business associates and your coworkers are likely influenced by what you say, it’s important to have an opinion and set a good example. In the B2B world, this means having a top-notch voice on social media

Most individuals and businesses understand that a well-maintained, easily-navigated website is highly beneficial to one’s online reputation. That said, a website that is only known to one’s current customers is not incredibly useful in creating a much-desired expansion. An individual or business desires to reach out to potential new customers by alerting them to the

In 2015, there are nearly 2 billion social media users across all platforms. In three years, this number is projected to increase to almost 2.5 billion users worldwide. With such a large audience to cater to, whether you are an individual or a business, social media can help you gain a positive and credible Internet