ORM

Everyone in the social media world understands the value of hashtags. What started as a feature on Twitter to help people find new content has evolved into a crucial part of social media marketing. Indeed, it would be an understatement to say that no social media campaign is complete without hashtags. This mini-guide to hashtags […]

Do you realize that all of your social media activity is storing a wealth of data? It’s the data from your social media accounts. All of your posts, the interactions they elicited from your fans, the comments you responded to, and other activities add helpful information. This one-of-a-kind data will help your social media marketing

Everyone wants to be validated. When it comes to brands and institutions on social media, verification is commonly used to validate them. It’s all about getting the elusive blue checkmark, to be more precise. Verification on Instagram demonstrates that you monitor your brand’s visibility on the site and assures potential consumers that your content is

When people search for your company online, the first thing they see is your Google My Business (GMB) account. This means it has the potential to be a powerful tool in shaping your brand’s online reputation, but only if used properly. Here are a few things you can do in your Google My Business account

Many advertisers and web readers despise clickbait these days, and for a good reason—the sensationalistic and ambiguous style of headline writing popularised by BuzzFeed and Upworthy (For example, “This Man Bought his Daughter an Ice Cream … What Happened Next Will Astound You”) developed a web writing style that captivated a global audience of interested

Building a brand takes time and money, and in today’s connected world, the credibility you’ve worked so hard to establish can be ruined with a few keystrokes. Information about your business can quickly go viral, which is incredible if it’s the right kind of information. Like it or not, what people say about your business

The majority of professionals build a website because they need a digital address where prospective customers, employers, or partners can locate them. On the other hand, your website becomes the focal point of your digital presence and a significant contributor to building a positive online reputation once it has launched. It features your brand’s personality

SWOT is a concept that almost everybody in the corporate world is familiar with. SWOT analysis is a tool that helps businesses recognize internal and external factors that can influence future success. While management teams often use SWOT, branding, marketing, and even improving your online reputation can also help. SWOT is an acronym for Strengths,

When you are trying to gain popularity and boost your online reputation, it can be challenging to know where to turn next. I always suggest that my clients start a podcast and talk about things that interest them. The problem is these podcasts come at a cost. To absorb some of that, you need to

With 2020 fulling in our wake, we can now focus on trends for 2021. I usually like to get my predictions and advice well in advance of the new year, but with the ever-changing world we were living in, it just didn’t seem practical. It is my hope that over the next few paragraphs, I

To say that COVID-19 has reshaped and redefined the world as we know it would be the biggest understatement of the century (yes, I realize we are only 20 years into this century, but please bear with me). Not only are business leaders and marketers having to rethink the way they advertise their product, but

No matter how hard your business is working to sell its goods and services, most clients will look up your company’s online reputation before making a buying decision. In fact, in recent years, the number of people that rely on online reviews has gone from roughly 80% to a staggering 98%. That’s right, 98% of

With over a billion users and ample traffic to make it the third most popular website worldwide, except for Google, YouTube beats out all other search engines. Combine that with Google’s general search results integration on YouTube videos, and you have a popular search engine that can not be ignored. I’m going to show you

There are currently over 1.8 billion websites worldwide, and 1/3 of the websites are actually decent websites. One online, you can see the competition for an excellent online reputation that a business has. A company that launches its site’s ultimate objective is to market the product or service to the largest audience possible. It is

What is Google My Business? The Google My Business tool is something that business owners can use for free. This can be used in conjunction with Google Search, Mobile Search, Local Search, and Google Maps to monitor their online presence through the Google suite of websites. It enables you to build, validate and edit a

You are not the only one that is adding to your digital footprint. This article offers ways to shield anyone who would threaten your online profile. What Is Online Profile Defense? Your business and its executives’ online profiles are vulnerable to attacks from various threats. Since online reputation has such a significant effect on your

In general, when most people purchase clothes or appliances or food, they consider something that affects their decision to buy that specific item from that particular business. It could be an emotion, an image, or a value. That something is the prestige of a company. This lets the shopper know what to expect from the

They say the best defense is a great offense. The same goes for when you are dealing in the world of online reputation management. In other words, if you are not already actively managing your brand’s image, then you are already three steps behind the other guys. Reputation issues can quickly turn the story of

Anything an individual or company does is highly visible and open to the public in the information age. Building an online reputation takes several years, but everything you worked for can be gone in just one minute. The amount of information accessible on the internet is staggering, and there is no practical way to manage

Thanks to the internet, we cannot review a vast number of products in a very short period of time. Whenever someone has a question about a product or service, their first instinct is to head to the web browser of their choice. They type in a few words, and in the blink of an eye,

When you have adverse information that has been said about you, reputation management is not reputation repair. When you are defending yourself from possible malicious threats, it is not reputation protection. As they claim that a strong defense is the best offense, reputation management might be the best for you. Here are ten signs for

It is a well-known fact that having a Wikipedia page dedicated to your name, brand or company is a great way to boost your online reputation. Just know that there may be several negatives that go along with every positive on the internet. Over the course of this blog, I am going to explain several

Why some company representatives feel that the fastest way to the top is to trash the competition is beyond me, but more and more do it every day online. Whether it’s review pages, blogs, or even Facebook, no one seems to be exempt these days from fake reviews or comments. Not only can these negative

There are more than 40 million business pages currently running successfully on the internet. These companies are doing their best to bring more clients and raise their likes and followers. It is not enough to get followers and likes on your page. To bring consumers to your business, you need to build a relationship with